Stars to 'Tell It Like It Is' at MTV's European Music Awards

Thursday, November 6, 2008 General News
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LONDON and NEW YORK, Nov. 5 MTV'S Staying Alive Foundationand SpinVox have teamed up with Lapeno, Mervin and Ed the notorious puppetfrom MTV's Fur TV show to promote sexual health amongst young people.

The Telling It Like It Is campaign is a groundbreaking initiative thatencourages young people to speak openly about sex, sexual health and HIV/AIDS.Young people can interact with the campaign via a website -- and via a dedicated telephone number todiscuss issues relating to sex, sexual health and STIs. The campaign uses theSpinVox service to convert voice messages into text that are posted on thesite's blog.

The campaign, which marks the 10th anniversary of the Staying AliveFoundation, will be launched by a series of television infomercials that willdebut during the MTV Europe Music Awards on November 6. The infomercials,fronted by Lapeno, Mervin and Ed, will cover issues relating to safe sex andcondoms. The aim is to spark discussions and debate amongst a global youthaudience, who will be encouraged to add their own contributions via thewebsite and phone line.

Telling It Like It Is aims to entertain and educate the audience aroundthe subject of condoms. Topics will include the risks of sex without a condom,the embarrassment factor in buying them and whether they reduce sensitivityduring sex. Viewers will be encouraged to visit the campaign website to win aRubber Ring, a pledge ring that shows the wearer won't have sex without acondom.

"MTV is proud to support this campaign," said Bill Roedy, CEO MTV NetworksInternational. "Only by having a full and frank conversation about sex andsexual health can we start to change attitudes, break barriers and reducestigma."

"Voice is a powerful method of self-expression," says Christina Domecq,SpinVox co-founder and CEO. "By voice-enabling the Staying Alive Foundation'sTell It Like It Is campaign, we are providing another channel for young peopleto speak freely, openly and honestly as well as sharing advice andexperiences."

For more information about the Staying Alive Foundation, visit

With SpinVox, you can speak your blog posts and social network updates bysimply dialling a number on your mobile phone and leaving a message which willbe automatically converted to text and posted on your chosen site. For userswith several blogs and networks, a new 'Ping through SpinVox' service isavailable that simultaneously broadcasts spoken updates to thirty of the mostpopular social networking sites.

SpinVox is free to anyone wishing to use the service to update their blogor social network. Visit for more. You can also Pingthrough SpinVox by signing up at .

About SpinVox

SpinVox(R) is the world's largest privately-held speech technologycompany, providing the most successful voice to text messaging services whichare used daily by millions of people. SpinVox services are available directlyon and through leading carriers and service providersglobally.

Through significant innovations in voice and network technologies, SpinVoxhas brought together the two most natural forms of communication -- voice andtext -- to create the fastest-growing form of messaging: Voice-to-Content(TM).

Its award-winning service is not only upgrading voicemail -- by convertingvoicemail to text for delivery as SMS or email messages -- but is alsoempowering people to speak SMS messages or emails to anyone, from any phone.SpinVox also enables people to speak messages directly to their favorite webmessaging services such as Facebook, Twitter and many other popular webnetworks.

As a carrier-class hosted service provider, any network, anywhere in theworld can rapidly implement SpinVox and it is now live with Alltel, CincinnatiBell, Sasktel, Rogers, Telus, Telstra, Vodacom South Africa, Vodafone Spain,Movistar Chile and Livejournal and has announced a deal with Skype.

At the heart of SpinVox is its ground-breaking Voice Message ConversionSystem(TM) (VMCS), which works by combining state-of-the-art speechtechnologies with a live-learning language process. VMCS now serves usersacross five continents in English, French, Spanish and German -- withadditional languages, Portuguese and Italian, under development.Full list of campaign telephone numbers: US: 1513 729 6417 UK: 0151 266 7700 Canada: 1416 628 8501 Spain: 3493 184 2078 Germany: 4921 123 7061072 France: 3317 666 0863 Ireland: 3531 657 1891


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