Spitfire Petite, Inc. Announces Partnership with Play for P.I.N.K. to Raise Funds for the Breast Cancer Research Foundation (BCRF)

Wednesday, October 24, 2018 Cancer News
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Activewear brand Amy Sport unveils a new Play for P.I.N.K. golf dress and will donate a portion of its sales to raise funds for breast cancer research

LA QUINTA, Calif., Oct. 24, 2018 /PRNewswire-PRWeb/ -- Amy Sport, a division of Spitfire Petite, Inc., the leader in

high-performance luxury active wear designed to fit and flatter petite women, has announced they have entered a partnership with Play for P.I.N.K. to raise funds for the Breast Cancer Research Foundation (BCRF). The agreement includes donating a percentage of sales during October and November along with a series of cross-promotions, gifts with purchase and a new Play for P.I.N.K. golf dress, whose sales will raise funds for the organization year-round.

"I am delighted to support the important effort of finding a cure for Breast Cancer," said Amy Lipton, founder and CEO of Amy Sport, a division of Spitfire Petite, Inc. "October started out as Breast Cancer Awareness Month, and we truly have achieved awareness. What we need now is a cure, and 100% of Play for P.I.N.K.'s proceeds go directly to this life-saving research."

Spitfire Petite will donate a portion of their sales during the months of October and November to the Breast Cancer Research Foundation via their arrangement with Play for P.I.N.K. In addition, they will offer a discount on their merchandise to visitors that click through from the http://www.playforpink.org website and offer a gift with purchase.

In November, a limited edition of the brand's best-selling Fit and Flare golf dress will be released, and a portion of sales will be donated to the cause while supplies last.

About Play for P.I.N.K. Play for P.I.N.K.Ū (Prevention, Immediate diagnosis, New technology, Knowledge) is a grassroots organization dedicated to raising funds for breast cancer research through sporting and lifestyle events. Play for P.I.N.K. donates 100% of its proceeds to the Breast Cancer Research Foundation.

About Spitfire Petite Founded in 2016, Amy Sport, produces high-end activewear manufactured in the USA in Southern California. The apparel is meticulously designed to fit and flatter women up to 5'6", our clothes are crafted from distinctively selected modern performance fabrics, in impeccable styles, using high-quality construction, with scrupulous attention to detail. Founder and CEO Amy Lipton is a long-term C-level global marketing executive, digital media pioneer, and business development expert, who leads a very active and diversified lifestyle. She is an avid golfer, hiker, jogger and dedicated workout enthusiast. Out of her love of fashion, her passion for the sporting life, and frustration over the lack of petite clothing in the marketplace, Lipton identified a gap in the market for stylish athletic wear for women on the move who like herself are 5'6" and under, available in sizes XS-P to XL-P. The line is designed to balance style with performance and each piece can be worn from the back 9 to brunch, on the court, at the gym and even to work.

 

SOURCE Spitfire Petite



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