Southeast United Dairy Industry Association Promotes Bone-gevity In New Osteoporosis Awareness Month Campaign

Monday, May 1, 2017 General News
Email Print This Page Comment bookmark
Font : A-A+

Campaign Emphasizes the Importance of Building Bones that Last a Lifetime

ATLANTA, May 1, 2017 /PRNewswire/ --áIn honor of May's National Osteoporosis Awareness Month, the Southeast United Dairy

Industry Association (SUDIA) is encouraging bone-building habits through their "Bone-gevity: Bones Built to Last" campaign. As part of the awareness and educational initiative, SUDIA is partnering with sports nutritionists, chefs and dietitians; offering free resources, recipes and social media giveaways all month long.

National Osteoporosis Awareness Month was created to bring awareness to osteoporosis prevention, diagnostic testing and risk factors. Per the U.S. Office of the Surgeon General, an estimated 10 million Americans over the age of 50 have osteoporosis and another 43 million are at risk of getting this debilitating disease. Although osteoporosis is known for its later-in-life onset, it is considered a childhood disease with adult implications. Due to this, early healthy bone habits such as consuming dairy foods are integral for fortifying bones for life and guarding against fractures and brittle bones.

The "Bone-gevity: Bones Built to Last" campaign is designed to bring awareness to the importance of investing in your bones throughout life. The campaign targets consumers in Nashville, Atlanta, Charlotte and Richmond.

According to the National Osteoporosis Foundation, a vital part of increasing and maintaining bone health, or "bone-gevity," is practicing healthy lifestyle habits including limiting alcohol intake, engaging in frequent weight-bearing exercise, refraining from smoking and eating foods rich in calcium and vitamin D. Dairy products are the number one food source of both calcium and vitamin D, with milk being the most accessible and inexpensive, costing only 25 cents per 8-ounce glass.

"The dairy farmers of the Southeast are proud to produce safe and nutritious milk that makes a difference in the health of their families, friends and community," said Doug Ackerman, CEO of the Southeast United Dairy Industry Association. "We know that the nutrients naturally present in milk create the perfect package for building and maintaining strong bones," says Ackerman. "Our dairy farmers work hard to produce nature's most perfect bone-building beverage."

To learn more about osteoporosis prevention and the "Bone-gevity: Bones Built to Last" campaign, visit and follow the conversation using #bonegevity and #bonehealth.

About the Southeast United Dairy Industry AssociationOn behalf of dairy farm families, the non-profit Southeast United Dairy Industry Association, Inc. (SUDIA), works with schools, health professionals, retailers, dairy processors and the public to promote dairy foods.á For more information,ávisitá

Media Contact:áLydia

To view the original version on PR Newswire, visit:

SOURCE Southeast United Dairy Industry Association


Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
* Your comment can be maximum of 2500 characters
I agree to the terms and conditions

News A - Z


News Search

Medindia Newsletters

Subscribe to our Free Newsletters!

Terms & Conditions and Privacy Policy.

Find a Doctor

Press Release Category

Press Release Archive

Stay Connected

  • Available on the Android Market
  • Available on the App Store