ROCHESTER HILLS, Michigan, October 15, 2018 /PRNewswire/ --
Social media activity around avocado, almonds and quinoafar outstrips that of activated charcoal, collagen or pea protein - suggesting that North American consumers are more interested in foods that are easy to understand and naturally healthy, a social media analysis by New Nutrition Business reveals.
The food and nutrition consultancy analysed social media mentions of 20 selected health food ingredients on Instagram - the most popular social media platform for food-related subjects - between 2017 and 2018. The ingredients were ranked according to popularity, from those well-known to consumers to growing and emerging ingredients:
The internet has become the primary source of nutrition advice for most Americans - with 34% of people relying more on blogs and online platforms than on dietitians or nutritionists.
"Mainstream America wants simple, natural, easy-to-understand ingredients. They are willing to try anything new as long as it passes that test," said Mellentin. "And they are open to trying something new if the benefit is clear. Collagen, for example, a natural protein, has some robust benefits for skin and joint health so it's no surprise to see it surging on social media."
For example, despite all the hype around activated charcoal, it has only 1% of the mentions of avocado or blueberry or almond. Good looks matter, but a health ingredient needs many other supporting factors to become a success on social media - and activated charcoal still has a long way to go.
The analysis also looked at how the ingredients were discussed in global online media platforms, blogs, forums, as well as social media channels, including most-favoured images posted by consumers, most-used hashtags and most popular searches.
The complete analysis was published in the report, 20 Key Health Ingredients: What Consumers Say on Social Media, available at new-nutrition.com
NOTES FOR EDITORS
SOURCE New Nutrition Business
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