Simple Habit Launches First Television Ad Campaign to Transform How Busy People Think About Self-Care

Monday, July 29, 2019 General News
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5-minute meditation app for busy people debuts first national TV campaign.

SAN FRANCISCO, July 29, 2019 /PRNewswire-PRWeb/ -- Simple Habit, the app for daily stress relief, debuts with its first

national TV ad campaign "Perfect Time, Anytime" to inspire busy people to develop a simple meditation routine that works for them.

The ad shows a businessman waiting at a chaotic airport. He is surrounded by one fellow traveler who is speaking loudly on the phone, another who is sick and sneezing, and constant commotion. In a few quick clicks on his smartphone, the businessman is able to relax with the help of a Simple Habit meditation that is designed specifically for waiting at an airport.

"Our goal with this campaign is to show busy people how convenient meditation can be; you don't have to be sitting on a cushion for thirty minutes to enjoy the benefits of mindfulness," Yunha Kim, founder and CEO of Simple Habit. "No matter where you are or what you're doing, Simple Habit offers short five-minute sessions to help you reduce stress and live better."

Simple Habit, with a growing audience of more than 4 million users, is on a mission to dominate this expanding market by making meditation accessible and enjoyable for any person, at any time. The platform includes 100+ world-class experts and 2,000+ guided meditations to solve for any stressful situation and mood.

Simple Habit partnered with TV advertising agency Marketing Architects.

"We're excited to be a part of sharing Simple Habit's message with the marketplace," said Rob DeMars, Chief Creative Officer at Marketing Architects. "Their mission to make any stressful situational manageable at any time inspired the direction of this commercial, and we are looking forward to seeing the milestones they reach through the television channel."

About Simple Habit Simple Habit is an award-winning app for daily stress relief. Simple Habit offers a personalized approach to your mental wellness needs. Discover more than 2,000 guided audio sessions from world-class meditation teachers, therapists and coaches. Simple Habit helps busy people care for their mental wellness in just 5 minutes. Founded in 2016, Simple Habit is now a top-rated meditation app in the App store and boasts 40,000 five-star reviews. Download Simple Habit for free on iOS or Android or visit http://www.simplehabit.com to learn more.

 

SOURCE Simple Habit



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