Scorpion Announces New Digital Marketing and Web Content Platform for Hospitals & Healthcare Systems

Friday, November 9, 2018 News on IT in Healthcare
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The latest technology from Scorpion gives healthcare marketers a way to unify website content management, analytics and digital marketing campaigns on a single platform

VALENCIA, Calif., Nov. 8, 2018 /PRNewswire/ -- Scorpion Healthcare, the largest healthcare-specific digital marketing

and website technology provider, announced plans to launch Scorpion Marketing System 8 (SMS 8) at the 22nd annual Healthcare Internet Conference in Scottsdale, AZ. SMS 8 combines a simple-to-use yet robust content management system (CMS) developed specifically for hospital websites with transparent website analytics and Scorpion's award-winning digital advertising campaign playbooks.

In conjunction with Scorpion's managed services, SMS 8 makes it easier than ever for healthcare marketers to deploy cutting edge hospital websites, manage all website and digital content, as well as scale, measure, and optimize digital marketing campaigns.

"Leading healthcare executives tell us they are constantly looking to simplify," said Brian Q Davis, Scorpion Healthcare Senior Vice President. "They want fewer solutions. Fewer vendors. More accountability. They are tired of spending their limited resources deploying CMS technologies in conjunction with complicated marketing and advertising strategies. The SMS 8 platform of technology and services brings it all together and lifts the burden off their shoulders.  It simplifies the pathway for healthcare systems to deploy world-class, patient-focused websites and launch digital marketing campaigns at scale."

SMS 8 was created to deliver a better digital presence for healthcare organizations of all sizes, from small hospitals to large IDNs.

Notable features include:

  • A cutting-edge Content Management System that enables a healthcare marketing professional to manage one or many hospital websites from a single platform
  • Healthcare-specific functionality and systems, including a robust physicians directory
  • Integrated website and digital presence analytics
  • World-class digital marketing campaign execution and reporting powered by Scorpion's award-winning digital media platform

"Having worked with more than 250 hospitals over the past 10 years, we created SMS 8 specifically for healthcare marketers who have shared the challenges they have managing websites and advertising campaigns on platforms such as Google, Bing, Facebook, Pandora, and other digital media publishers and networks," said Rustin Kretz, CEO of Scorpion.

"Coupled with Scorpion's award-winning customer service, SMS 8 gives healthcare marketers the ability to manage one or hundreds of websites as well as access all the data they need to make important digital marketing decisions. From tracking individual visitor journeys online to which site systems are driving the most engagement, data is segmented in such a way that marketing managers get the clearest picture of performance from every possible angle."

Schedule a marketing review and learn more about Scorpion Marketing System 8 today at 

ABOUT SCORPION Scorpion is an award-winning internet marketing company that assists ambitious businesses in the legal, healthcare, franchise, and home services industries looking to grow to new heights with their online presence. Companies partner with Scorpion to help guide them to achieve their biggest goals online.


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