San Diego Home to Crunch Fitness' Tenth Franchise Location

Wednesday, May 18, 2011 General News
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NEW YORK, May 17, 2011 /PRNewswire/ -- Crunch, the health club chain known for pioneering a philosophy of fitness innovation,

announces it will swing open the doors to its newest location in El Cajon, CA in summer 2011, making it Crunch's tenth new franchise location in less than a year. Crunch El Cajon is located
in the Westside Parkway Plaza Mall at 545 Parkway Plaza, Suite 2000 El Cajon, CA 92020. Crunch takes over the upper level space, formerly occupied by Mervyns, and joins Dick's Sporting Goods, making it a one stop shop for El Cajon residents' fitness needs.

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"Being a local San Diego resident with over 30 years of experience in the fitness industry, I really feel I have a pulse on the needs of the fitness community here in East County," said Crunch owner, John Romeo. "Our goal is to offer an amazing fitness experience in a fun, inspiring and supportive environment.  I'm thrilled to have the opportunity to bring the revolutionary Crunch brand into the El Cajon market and beyond."

Crunch El Cajon will offer everything that makes Crunch unique, including innovative classes like BodyWeb w/TRX, Bosu Bootcamp, Zumba and yoga, just to name a few. The 20,000 square foot club will also feature top-of-the-line equipment such as Precor, Octane, Star Trac, Hoist Roc-It and Free Motion, tons of free weights, expert personal trainers, an online fitness and nutrition program, Hydro Massage and tanning beds. All of these valuable offerings, including locker rooms, shower facilities, and convenient parking, will all be available for an unbeatable price of only $9.95 - $19.95 per month.

An enrollment center is now open in the Westside Parkway Plaza Mall in the club's space in suite 545, opposite of LensCrafters and Payless Shoes. A website, is currently offering exclusive membership deals, including $0 enrollment through May 31st. Call (619) 749-6939 for more information. Crunch currently has ten franchise clubs in Portland, Sacramento, Orange County, San Diego, Norwalk, CT and Wayne, NJ, with over 70 others in the works around the globe. For more information about Crunch franchising opportunities go to

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves over 100,000 members with 33 gyms worldwide, including 10 franchise locations in Orange County, CA, Sacramento, CA, San Diego, CA, Portland, OR, Norwalk, CT, Wayne, NJ and Australia, and looks to rapidly expand across the U.S. and around the globe. Go to for more information.

About New Evolution Ventures™ (NeV) Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, media and sports entities both domestically and internationally. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time.  With a foundation representing over a century of business experience, NeV currently has operations and investments in over 20 countries worldwide.  For more information, please visit


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