Riding Through #EverydayAbility With ABBF

Thursday, January 18, 2018 General News
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NOIDA, India, January 18, 2018 /PRNewswire/ --

Firefox Bikes has always looked at #EverydayAdventure as its guiding

principle. They believe that daily lives can be made more interesting and exciting by using cycles to up the adventure and remove the mundane.

The company felt the need to give back to society and help wherever possible, starting with helping

people make adventure a part of their lives, for everyone. So, they partnered with Adventures Beyond Barriers Foundation (ABBF), facilitated by Volunteer4India. Together, they came up with #EverydayAbility movement, which enables adventure sports and riding for Persons with Disability (PWD) alongside able-bodied individuals.

ABBF, founded by Divyanshu Ganatra, has been working to make adventure sports a reality for PWDs for years now. They have had many successful events where visually impaired individuals, amputees, hearing impaired and such have participated in events such as rock climbing, paramotoring, scuba diving, and more. Firefox Bikes chose to bring the experience to a larger audience, thereby promoting inclusion and shattering the misconceptions around disabilities.

The #EverydayAbility movement began on 29th October, 2017, in Pune (the home city for ABBF). Firefox Riders and visually-impaired individuals from ABBF came together for cycling, trail walking, rappelling and slacklining. From there, the movement went to Mumbai on 11th November, 2017. Riders joined the PWDs at Arun Samant Climbing Gym, Goregaon East. Together, they climbed to reach the top of the man-made climbing wall and later shared their experiences of navigating obstacles together and helping each other. On 18th November in Delhi, the movement was for riding and paramotoring. With close to 100 individuals in participation, 27 experienced the joy of flying in the open skies.

Events such as these are important to shape the perspectives of people and give them insights into lives of those who are disabled; who have the same ambitions and dreams as any other. The aim of this movement is to spread awareness and promote inclusion of PWDs. The goal is to shatter the misconceptions around disabilities. In the new year, the movement will continue to Bangalore, Chennai, Hyderabad and Delhi again.

Show support to #EverydayAbility on: http://bit.ly/FirefoxCSR About Firefox Bikes:

Firefox Bikes as a company believes in an equal society and equal opportunity. Though their product is cycles and cycling accessories, they support all events that promote adventure, fitness and good living. Firefox Bikes wants to bring activity and exercise to everyday life as a reality. Having begun their journey as recently as 2005, they are in their prime to make a difference in sporting goods and lifestyle. With their guiding principle of #EverydayAdventure, they have soared the Indian market and this is just the beginning.


Media Contact: Purva Parmar purva@dviodigital.com   +91-9730985133 Lead Client Partner Dvio Digital Pvt.Ltd

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