Publicis Groupe Acquires In-Sync Healthcare Agency

Wednesday, April 7, 2010 Corporate News
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PARIS, April 6, 2010 Publicis Groupe announcedtoday that it has acquired Toronto-based In-Sync, a recognized thought leaderin the customer insight space. In-Sync will become part of PublicisHealthcare Communications Group (PHCG). In-Sync, with 75 employees, is amarket research consultancy offering a fully integrated suite of innovative,quantitative and qualitative branded products to top biopharma companiesworldwide. The acquisition of In-Sync will strengthen PHCG's edge byproviding clients with greater customer insight in the healthcare space.

In-Sync will maintain its current location and name and will continue tobe led by founding partner and President Janet Winkler. The agency willreport to Sam Welch, COO of PHCG North America.

Winkler formed In-Sync in 1989, later focusing on the health and wellnessspace, which is the core focus of its business today. The agency bringstogether the disciplines of market research, brand strategy, and managementconsulting with the social studies of human groups and individuals, utilizingits proprietary 360 Degree Insight Engine(TM). Their impressive and growingclient list includes many of the top pharma companies.

Nick Colucci, President and CEO of PHCG, said: "Our heathcare network isstrong and growing in part by finding value-creating acquisitions such asIn-Sync, which bring tremendous strategy and innovative solutions to ourbiopharma clients and their brands." Colucci continued, "The In-Sync team isalready an impressive and highly sought after company, but we believe theywill grow exponentially once they become part of our global network."

Winkler said, "Joining PHCG enables us to extend our global presence andexpand client value through the Group's full scope of talent, resources andservice." She continued, "We look forward to delivering continued outstandingwork to our current clients. We are also excited by the opportunity to moreseamlessly integrate customer insight and branding with the ultimate goal ofhelping our clients better deliver against the needs of their customers."

Welch said, "For clients looking to establish new brands or acceleratethe growth of an existing one, In-Sync not only is a tremendous asset initself, but also builds on the incredible foundation existing in our currentstrategic agencies. Leveraged on a global scale, we believe that In-Sync'scapabilities not only are transformative to the healthcare industry, theyalign with the future direction of PHCG."

About Publicis Healthcare Communication Group

Publicis Healthcare Communications Group (PHCG) is one of the largest andmost innovative health oriented agency networks in the world. A division ofPublicis Groupe S.A., PHCG manages top-tier agencies specializing inadvertising, medical education, sales and marketing, and medical andscientific affairs. PHCG is dedicated to delivering ideas of purpose thatcompel action, change lives, and amplify business outcomes. With nearly 3,000employees, PHCG manages 14 agency brands through 41 offices located in 10countries. For more information, visit:

About In-Sync

In-Sync's extensive commitment to the pharmaceutical and healthcareexperience helps its clients crack a strategy, ensuring their success. Thecompany has amassed an intimate knowledge of healthcare professional andpayer needs and motivations across a range of specialties. The company alsohas gained insights into the needs-emotional and rational-of patients,caregivers, and key opinion leaders. Significantly, the In-Sync orientationconsiders a human-first perspective, regardless of customer target. In-Synchas fine-tuned a number of sector-specific capabilities including:

Publicis Groupe [Euronext Paris: FR0000130577] is the world's thirdlargest communications group. In addition, it is ranked as the world's secondlargest media agency, and is a global leader in digital and healthcarecommunications. With activities spanning 104 countries on five continents,the Groupe employs approximately 45,000 professionals. Publicis Groupe offerslocal and international clients a complete range of advertising servicesthrough three global advertising networks, Leo Burnett, Publicis, Saatchi &Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle BogleHegarty. Media consultancy and buying is offered through two worldwidenetworks, Starcom MediaVest Group and ZenithOptimedia; and interactive anddigital marketing led by Digitas and Razorfish. Publicis Groupe launchedVivaKi to leverage the combined scale of the autonomous operations ofDigitas, Razorfish, Starcom MediaVest Group, Denuo and ZenithOptimedia todevelop new services, tools, and next generation digital platforms. PublicisGroupe's Specialized Agencies and Marketing Services offer healthcarecommunications, corporate and financial communications, sustainabilitycommunications, shopper marketing, public relations, CRM and directmarketing, event and sports marketing, and multicultural communications. Website: Clinical Endpoint Optimization: Determines the most meaningful and differentiating endpoints for clinical trial development, which can be used to optimize the construction of clinical trials and, ultimately, the market potential of the molecule. - Condition Architecture: Provides a blueprint of current and emerging needs for a therapeutic area including: defining undermet and unmet needs, treatment strategies and options, identifying stakeholders and how they interconnect, and pinpointing emotional and rational drivers of treatment choice. - Day in the Life: Reveals the motivational opportunities that can fuel brand growth by uncovering the targets' (Patient, Physician or Payer) rational and emotional rules of engagement in a therapeutic area. - Emotional Journey: Deconstructs the patient or physician illness journey, pinpointing the Moments of Meaning that, when leveraged, can strengthen the Brand/target relationship. - Segmentation for Growth: Identifies brand growth opportunities by segmenting the market, patient and/or physician by going beyond attitude and behavior alone and factoring in motivations and language to enable activation within the marketing and sales teams. For more information, visit: About Publicis Groupe

SOURCE Publicis Groupe Services

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