Produce for Kids Surpasses $1 Million Milestone for Children's Miracle Network

Thursday, September 6, 2007 General News
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REIDSVILLE, Ga., Sept. 6 Produce for Kids(R) (PFK), anorganization that promotes the benefits of healthy eating while raising fundsfor Children's Miracle Network (CMN) hospitals nationwide, announced the 2007Spring Campaign has set a new fundraising record of over $415,000, generatingmore than $1 million in total donations since the program began in 2002.

"Through the increased participation and valued support of the produceindustry, which includes our supermarket retailers and sponsors, Produce forKids is making a real difference, not only in the daily diets of children, butalso in the lives of those children who have serious medical needs," said JohnShuman, president of Shuman Produce Inc., and founder of Produce for Kids."Reaching the million-dollar mark is truly remarkable. I am proud of how theproduce industry has come together with overwhelming support to thisworthwhile campaign. And this is just the beginning, we are eager to keepbuilding on our success going forward."

This national program promotes the importance of adding more fruits andvegetables to children's daily diets while benefiting Children's MiracleNetwork hospitals serving local communities. Critical to the success of thecampaign is the commitment of industry partners and the growing list ofparticipating companies.

Eight retail chains, representing nearly, 2,000 stores and 23 states,along with more than 30 sponsors participated in this year's effort. AcmeMarkets, Giant Food Stores (Carlisle Division), TOPS Markets, Harris Teeter,Kroger (Southwest Division), Meijer, Price Chopper and Publix Super Marketsfeatured sponsored products and organized special events for several weeks.

Sponsors of Produce for Kids include Chelan Fresh Apples; Chiquita(R)Fresh-Cut Fruit and Minis(TM); Country Fresh(R) Vegetable Platters/ CutVegetable Packs; Country Fresh Mushroom(R) Co.; Custom Pak Cherry Berry GrapeTomatoes; Del Monte Gold(R) Extra Sweet Whole and Fresh Cut Pineapple; Dole(R)Fresh Packaged Salads; Dole(R) Fresh Fruit Tropical Gold(R) Pineapple;Driscoll's(R) Raspberries; Eat Smart(R) Mixed Vegetables; Eurofresh Farms(R)Tomatoes on the Vine; Everybody's Nuts(R) Pistachios; Family Tree Farms(R)Apricots, Plumcots, Peaches and Nectarines; Foxy(R) Produce Romaine Hearts;Fresh Express(R) Packaged Salads; Green Giant(R) Red Potatoes; Masser(TM)Potatoes; The National Mango Board; NatureSweet(R) Vine Ripened CherryTomatoes; Olivia's Organics(TM); Oppenheimer(TM) Kiwifruit; Pacific TrellisFruit(R) Grapes; Santa Sweets(TM) Grape Tomatoes; Shuman Produce'sREALSWEET(R) brand Vidalia(R) Onions; Stemilt(R) Growers Apples,AppleSweets(R) and Cherries; Summeripe(R) Peaches, Plums and Nectarines;Superfresh Growers Apples; T. Marzetti(R) Salad Dressings and Hummus Dips andTropicana Pure Premium(R) Orange Juice products.

Produce for Kids implements an all-inclusive integrated marketingcampaign, featuring point-of-sale materials along with advertising, publicrelations and Internet marketing support to promote produce and encouragehealthy eating habits. Funds for Children's Miracle Network are generated byall sponsors who pledge a per unit donation on produce shipped toparticipating retailers' stores.

For more information on Produce for Kids, including a list ofparticipating Children's Miracle Network hospitals, go

About Produce for Kids

Produce for Kids was created in 2002 by Shuman Produce Inc., growers ofREALSWEET(R) brand Vidalia Onions, to bring the produce industry together tobenefit kids in support of Children's Miracle Network. Produce for Kids is anintegrated marketing campaign featuring the following: point-of-salematerials with floor stands or posters, recipe brochures, shelf cards andshelf tags, advertising, public relations; sweepstakes drawing and Internetmarketing with the Web site, Co-sponsors

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