PowerDot Introduces First Brand Campaign with Kurppa Hosk

Monday, October 1, 2018 General News
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Campaign Launches in Conjunction with Release of PowerDot 2.0 and Ambassador Roster

CARLSBAD, Calif., Oct. 1, 2018 /PRNewswire/ -- PowerDot is the world's first app-based, smart muscle stimulation

device, designed to provide increased wellness, recovery and performance enhancement. The device offers users portable, safe and easy access to world class muscle performance. Announced today, PowerDot will launch its first brand campaign – Recovery for Every Body – in partnership with Kurppa Hosk. The multimedia campaign is the first major brand expression for PowerDot since the company was launched in 2016.

Recovery For Every Body signifies the brand promise of muscle recovery for everyone around the globe, no matter one's body type, activity level or lifestyle goals. The campaign stars a roster of new brand ambassadors who were already existing fans of the brand, including Kirsty Godso (Master Trainer), Joe Holder (Master Trainer), Lawson Craddock (Professional Cyclist), Josh Bridges (CrossFit Games Athlete) and Georganne Moline (Olympian & World Champion). Recovery For Every Body, which premieres today on PowerDot's new website, is comprised of a video and corresponding photo stills that live on web and social channels and serve as the core of the company's digital marketing efforts.

"We are thrilled to showcase the evolution and success of our brand over the past two years," said Eric Glader, co-founder and CEO of PowerDot. "As the fastest growing brand in the category, we are delivering technology that is bridging the gap between mobile and individual customized care. We continue to strive to innovate and offer best-in-class products that service the needs of our users in a measurable and impactful way."

The brand campaign debut coincides with the PowerDot's second-generation product launch. Boasting new features and updated functions, PowerDot 2.0 will allow users to personalize their experiences and track data all in one place. New features include magnetic snaps for a more comfortable and faster setup and an improved battery life, allowing for up to 20 hours of continuous stimulation. Additionally, PowerDot features a symmetrical biphasic waveform that yields powerful, yet pain-free, muscle contractions – ultimately offering the most effective recovery with optimum comfort. PowerDot 2.0 is now available with the option of one pod (Uno) for $199.00 or two pods (Duo) for $299.00. Using innovation and technology upgrades, PowerDot has reduced the cost of the device significantly, making recovery more accessible for consumers – anytime, anywhere.

For more information about PowerDot's Recovery For Every Body campaign and PowerDot 2.0, please visit http://www.powerdot.com/. 

About PowerDotPowerDot is the world's first mobile and wearable smart muscle stimulation device; a powerful training and recovery tool that puts the therapeutic benefits of EMS (electronic muscle stimulation) at your fingertips. EMS uses electrical impulses to cause the contraction of targeted muscle groups. Used by elite athletes, professional trainers and physical therapists for decades, PowerDot now brings the proven benefits of EMS to everyone seeking increased performance, faster recovery, and enhanced overall health. Linked to your Apple or Android smartphone with a dedicated app, PowerDot is an easy-to-use wireless system optimized for the modern mobile lifestyle. To learn more, please visit www.powerdot.com.

About Kurppa HoskKurppa Hosk is an award-winning brand and design agency with studios in Stockholm and New York. Next to PowerDot, other global clients they serve include Armani, Estee Lauder, Gucci, HM, and Pinterest.

Media ContactTURNER 212-889-1700powerdot@turnerpr.com

 

Cision View original content:http://www.prnewswire.com/news-releases/powerdot-introduces-first-brand-campaign-with-kurppa-hosk-300720968.html

SOURCE PowerDot



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