Pink Friday Raised Awareness and Funds

Wednesday, December 24, 2008 General News
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MIAMI, Dec. 23 After painting Black Friday pink onNovember 28, CompUSA ( ) and TigerDirect( ), leading retailers of consumer electronics andtechnology products, raised more than $40,000 from total sales and customerdonations for Susan G. Komen for the Cure, the world's largest breast cancerorganization.

"We are excited so many of our customers bought products or made donationsthat benefited Komen for the Cure," said Gilbert Fiorentino, Chief Executiveof Systemax Inc. Technology Products business, which includes CompUSA andTigerDirect. "In addition, we donated an additional $100,000 to Komenfollowing the event, for a total donation of $140,000, and will continue toraise money for the cause the remainder of the year."

Customers, on what has become one of the busiest shopping days of theyear, were given an opportunity to donate $1, $5, $10 or $20 on top of theirin-store or on-site purchase to the organization. In addition, full proceedsof sale products during the Pink Friday webcast ( ) wentdirectly to Susan G. Komen for the Cure.

"Susan G. Komen for the Cure partners with a variety of organizations,offering hundreds of creative opportunities for people to be a part of thebreast cancer movement," said Katrina McGhee, vice president of marketing atKomen for the Cure. "CompUSA and TigerDirect offered a great way for peopleto 'think pink' when they were shopping on Black Friday."

This year, close to 35,000 fewer women are expected to be diagnosed withinvasive breast cancer, according to data presented by the American CancerSociety (ACS). The decrease is attributed to earlier detection throughscreening, increased awareness and improved treatments.

About CompUSA

The CompUSA companies ( ) serve the needs of both personaland business computer users, selling consumer electronics, computers, digitalmedia technology and peripherals via retail stores, catalogs and Internetchannels. The CompUSA companies are subsidiaries of Systemax Inc. (NYSE: SYX).

About TigerDirect

TigerDirect ( ) serves the needs of both personal andbusiness computer users, selling consumer electronics, computers, digitalmedia technology and peripherals via retail stores, catalog and Internetchannels. TigerDirect is a subsidiary of Systemax Inc. (NYSE: SYX).

About Systemax Inc.

Systemax Inc. ( ), a Fortune 1000 company, sells personalcomputers, computer supplies, consumer electronics and industrial productsthrough a system of branded ecommerce web sites, direct mail catalogs,relationship marketers and retail stores in North America and Europe. It alsomanufacturers and sells personal computers under the Systemax and Ultra brandsand develops and markets ProfitCenter Software, a web-based, on-demandapplication for multi-channel direct marketing companies.

About Susan G. Komen for the Cure(R)

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would doeverything in her power to end breast cancer forever. In 1982, that promisebecame Susan G. Komen for the Cure and launched the global breast cancermovement. Today, Komen for the Cure is the world's largest grassroots networkof breast cancer survivors and activists fighting to save lives, empowerpeople, ensure quality care for all and energize science to find the cures.Thanks to events like the Susan G. Komen Race for the Cure(R), we haveinvested more than $1.2 billion to fulfill our promise, becoming the largestsource of nonprofit funds dedicated to the fight against breast cancer in theworld. For more information about Susan G. Komen for the Cure, breast healthor breast cancer, visit or call 1-877 GO KOMEN.


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