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Based in New York, George will be responsible for advising healthcareorganizations of all sizes on the development and execution of broadcast andmultimedia programs. He will report to Todd Grossman, vice president, salesand client services for MultiVu.
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"Demand for multimedia communications content is increasing rapidly, withonline video becoming a standard tool for companies to showcase their productsand services," said Grossman. "This is particularly true in the healthcaresector, where companies are realizing the benefits of producing web-friendlybroadcast materials to explain and show the value that their medicaltechnologies provide. George has proven himself an innovator and leader inproviding healthcare clients with creative solutions that produce tangibleresults. His promotion is well deserved, and we look forward to furtherbenefiting from his knowledge and expertise in the future."
DeTorres served previously as national account manager for MultiVu'sHealthcare Team; and as national account manager for MultiVu's Webcastdivision, which provides a wide range of webcast services, from conferencecalls to annual meetings, analyst days, new product announcements, and pressconferences. He also held account management positions at PR Newswire, wherehe was twice named top seller for the company's online media monitoringservice, eWatch. In 2004 George finished among the top 10 sales people acrossall PR Newswire divisions.
"In my seven years at PR Newswire I have seen online audio and video growfrom a niche product to one that is present in every industry," said DeTorres."This is particularly so in the healthcare space, where visual communicationscan be so helpful in explaining complex medical issues and technologicallyadvanced treatments. MultiVu continues to lead in providing cutting-edgesolutions for clients, and I'm delighted to be part of this phase in itsdevelopment."
In the six years since its inception, MultiVu has become the fastestgrowing broadcast PR services company and counts among its customers 20 of thetop 25 PR firms globally.
About MultiVu(TM)
MultiVu(TM), a PR Newswire company, provides unsurpassed broadcast andmultimedia production and global distribution services to organizations thatwant to reach the media, financial community, general public and other keyaudiences with their visual and audio messages.
Using the latest technologies and the vast distribution resources ofPR Newswire, MultiVu(TM) multiplies the number of opportunities anorganization has to communicate with specific audiences. A variety of currentand developing platforms for tape and digital content make this possible,including traditional broadcast TV and radio, financial networks, companyintranets, the Web and wireless devices.
About PR Newswire
PR Newswire Association LLC (http://www.prnewswire.com) provideselectronic distribution, targeting, measurement and broadcast services onbehalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizationsreach a variety of critical audiences including the news media, the investmentcommunity, government decision-makers, and the general public with their up-to-the-minute, full-text news developments.
Established in 1954, PR Newswire has offices in 14 countries and routinelysends its customers' news to outlets in 135 countries and in more than 40languages. Utilizing the latest in communications technology, PR Newswirecontent is considered a mainstay among news reporters, investors andindividuals who seek breaking news from the source. PR Newswire's leading
