Pharmacists OnLine Announces Integration With the Activant Eagle Point-of-Sale System

Tuesday, November 17, 2009 General News
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SARASOTA, Fla., Nov. 16 Pharmacists OnLine®, a division of Living Naturally LLC, today announced the integration of their RxLoyalty Genius® loyalty program with the Activant® Eagle® business management and point-of-sale (POS) system from Activant Solutions Inc. By combining the industry's most robust point-of-sale system with the most advanced retail loyalty program, Pharmacists OnLine and Activant aim to dramatically improve customer service and the retail performance of independent drugstores.

In recent years, pharmacists have seen a significant drop in margins on their prescription business and they are now turning to the retail side of their stores to increase profits. Pharmacists OnLine and Activant Solutions offer proven technology solutions that help turn pharmacists into sophisticated retailers. The companies will develop an interface for the Activant Eagle system to share sales data with the RxLoyalty Genius loyalty program - allowing this information to be used for marketing purposes. The integration between the Activant Eagle system and RxLoyalty Genius provides pharmacies with advanced transaction processing and data capturing tools and an effective system for using this data to secure and strengthen customer relations.

The interface between RxLoyalty Genius and the Activant Eagle POS system takes sales data from the POS environment and automatically posts it to a central database. Pharmacies can then leverage this information to create targeted customers lists for "cross-sell/up-sell" opportunities and automatically generate and distribute branded postcard and email promotions. The system allows pharmacies to maintain regular and relevant communication with customers, driving them back to the store with targeted promotions based on demographics, store visit history and purchase behavior.

"Pharmacists OnLine and Activant came together because our two organizations are committed to improving front store sales at pharmacies," said Paul Salsgiver, executive vice president for Activant Solutions. "The combination of Activant's transaction processing and retail business management solutions with Pharmacists OnLine's innovative customer service and marketing products provides pharmacists with the tools to make themselves better retailers and raises the bar for pharmacy retail."

Pharmacists OnLine VP Business Development David Williams commented, "Retailers don't often fully capitalize on POS investment because they don't use their POS data, which is their most powerful marketing asset. Now by complementing the Activant Eagle POS platform with the marketing power of the RxLoyalty Genius program, pharmacies can literally transform their Activant Eagle POS system into a marketing powerhouse. We are very pleased to be working with Activant to bring such a powerful solution to the pharmacy marketplace."

RxLoyalty Genius is an advanced program that enables pharmacists to setup a customized, rewards and promotions program for their business. The program allows pharmacies to:

Used by over 7,000 retail businesses, the Activant Eagle solution is a proven and comprehensive retail management solution. The Activant Eagle POS system gives independent pharmacies visibility into their retail operations, control over their inventory, and the management tools they need to help drive profitability and sales. The Activant Eagle solution improves and integrates every aspect of a drugstore's retail operations, from customer service and checkout to financial operations, like accounting, purchasing, tax management, payroll and inventory tracking.

About Activant Solutions Inc:

Activant Solutions Inc. is a leading technology provider of business management solutions serving distributors and SMB retailers. Activant provides customers with industry-specific software, professional services, content, supply chain connectivity, and analytics.

Over 30,000 customer locations use Activant products to manage their day-to-day operations. Activant's systems are designed to help customers increase sales, boost productivity, operate more cost-efficiently, improve inventory turns and enhance trading partner relationships. Headquartered in Livermore, California, Activant has operations in Texas, Colorado, Illinois, Massachusetts, Pennsylvania, South Carolina, Utah, Canada, Ireland and the United Kingdom. For more information, please visit

About Pharmacists OnLine:

Pharmacists OnLine, a division of Living Naturally LLC, is an online technology provider to more than 3,000 retailers and suppliers in the North American health care sector. The company develops and markets two solutions specifically for independent pharmacies - RxWeb Genius®, a comprehensive content driven web site solution, and RxLoyalty Genius, an advanced loyalty marketing program. For additional information, please visit the company's web site at

Activant, Activant Eagle, Eagle and the Activant stylized logo are registered trademarks of Activant Solutions Inc. Pharmacists OnLine, RxWeb Genius and RxLoyalty Genius are registered trademarks of Living Naturally LLC.

-- Increase customer retention -- Reward frequent buyers -- Respond to customer needs -- Identify purchasing patterns -- Increase sales per customer -- Strengthen competitive position -- Find "Missing-In-Action" customers and bring them back

SOURCE Pharmacists OnLine

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