CHAPEL HILL, N.C., June 11 Key Opinion Leaders (KOLs) possess a credibility earned through experience and their relationships in their therapeutic area. As a result, KOLs can serve as natural resources for pharmaceutical companies in terms of generating market interest and providing knowledge about specific drugs.
In the ever-changing business environment all life sciences companies face, it is crucial that executives make proper decisions in utilizing and managing the KOLs they work with.
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This service contains a variety of data in thought leader areas from how they relate to patient advocacy to how the role they play in preparing the market for new product launches.
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ABOUT BEST PRACTICES, LLC
Best Practices, LLC serves 48 of the world's 50 top pharmaceutical companies. For 17 years, we have conducted work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.
-- Annual Membership to the Best Practice Life Sciences Database, with access to more than $35 million in benchmarking research -- Optimizing Key Opinion Leader Relationships: Best Practices in KOL Management -- Patient Advocacy and Professional Organizations: Building Effective Relationships -- New Product Planning for Medical Marketing Structure and Activities to Drive Growth & Profitability -- Medical Science Liaisons: Gaining Access and Forging Relationships with Key Opinion Leaders -- Collaborating with Patient Advocacy Groups to Educate the Marketplace
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