SAN FRANCISCO, Aug. 21, 2018 /PRNewswire/ -- Known for pushing the limits in skincare innovation, Perricone MD is yet
The collection harnesses the power of the brand's best-selling, patented Acyl-Glutathione molecule, combined for the first time with a skin barrier-protecting Vitamin F blend comprised of chia seed, flax seed and macadamia seed oils. Acyl-Glutathione is a custom biomolecule created by Perricone MD to replace the body's natural level of glutathione – also known as the body's master antioxidant. This potent molecule targets the deepest creases, wrinkles and engraved expression lines. "Because Acyl-Glutathione helps improve the appearance of damaged skin, it's important to pair it with an intense moisturizing ingredient, like Vitamin F, to improve the skin's moisture barrier," said Perricone MD Chief Innovation Officer Chris Caires. "This powerful combination locks moisture in and keeps environmental aggressors out, making it the most potent Perricone MD skin care formula to date."
Essential Fx will launch in tandem with Perricone MD's bold new communication strategy and a streamlined approach to its core skincare franchises at retail. In an age when most brands are chasing Millennial consumers, Perricone MD is re-engaging Baby Boomer and Generation X consumers with solutions that meet their needs. "The 40+ premium skincare consumer is forever on a quest for efficacious skincare that delivers real results, and that's what we bring her – solutions that work," said Perricone MD Chief Marketing Officer Robert Koerner. "Acyl-Glutathione has been a bestselling patented science since it first launched in 2011, and we saw an opportunity to improve the formulas in conjunction with our re-brand. Essential Fx Acyl-Glutathione is our most potent solution for the deepest creases and wrinkles and is able to deliver the results that our demanding Perriconista seeks."
The full Essential Fx Acyl-Glutathione Collection consists of the following products:
The Essential Fx Deep Crease Serum, Rejuvenating Moisturizer and Eyelid Lift Serum are currently available on QVC.com and in brick & mortar retailers, including Sephora, Ulta Beauty, Dillard's and Lord & Taylor. The full collection can be found on their online counterparts and PerriconeMD.com. QVC.com, Nordstrom, Macy's and their online counterparts will carry the full collection in the following month.
About Perricone MD
We Pick Up Where Nature Left Off.
For over two decades, Perricone MD has been a holistic, three-tiered anti-inflammatory skincare and wellness system. This consists of diet, essential dietary supplements and potent topical skincare solutions backed by some of the most powerful ingredients on the planet. Perricone MD was created by Dr. Nicholas Perricone, whose New York Times best-seller The Wrinkle Cure introduced the world to the benefits of an anti-inflammatory lifestyle. Perricone MD is driven by the pursuit of fearless innovation and a stubbornly uncompromising spirit of excellence. We continuously seek the truth in unlocking the powerful science behind healthy-looking skin, from the inside-out and outside-in.
Perricone MD products feature some of the most potent ingredients on the planet that replenish the building blocks of healthy-looking skin, picking up where nature left off. The brand's award-winning patented sciences include: H2 Energy Complex, Nrf2 Antioxidant Support Complex, DMAE, Alpha Lipoic Acid, Vitamin C Ester, Acyl-Glutathione, and Neuropeptides. Perricone MD products are available on perriconemd.com, as well as at Sephora, Ulta, Nordstrom, QVC, Dillard's, and other leading specialty stores in the US. Perricone MD products are also available in more than 34 countries around the world in prestige retailers.
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SOURCE Perricone MD
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