PROFNET EXPERT ALERTS: Stress Awareness / Beverage Taxes / Tiger Woods

1. Behavior: Stress Awareness Month: How to End Procrastination
2. Health: Beverage Taxes and Calorie Labeling
3. Health: Taxing Sugar-Sweetened Drinks
4. Health: How to Save Your Brain
5. Health: Lyme Disease and Kids
6. Sports: Tiger Woods Effect in Full Force

**1.  BEHAVIOR: STRESS AWARENESS MONTH: HOW TO END PROCRASTINATION AND REDUCE STRESS. WILLIAM KNAUS, Ed.D., psychologist, Psychology Today blogger, and author of "End Procrastination Now," can discuss a cognitive, behavioral, emotive approach to ending procrastination habits once and for all: "Procrastination is among the most pervasive, tenacious, and complex of personal challenges, especially for those who tie self-worth to their performance and whose procrastination may also contribute to stress-related health problems. Fortunately, by changing erroneous thinking and developing tolerance for discomfort and graduated exposure, you can disable procrastination." Knaus can explain the reasons and risks of recurring procrastination at work and at home, and how to overcome them using a proactive, "do-it-now" approach. He is based in Pittsburgh. News Contact: Julia Baxter, [email protected] Phone: +1-212-904-3020

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**2. HEALTH: BEVERAGE TAXES AND CALORIE LABELING. CAROL BERG SLOAN, a registered dietitian and credentialed food and nutrition professional, is available to speak about the incidence of obesity in California and health policy proposals such as beverage taxes and calorie labeling: "Some California legislators have proposed a tax on sweetened drinks, saying it will help decrease obesity, but as a registered dietitian who works with clients everyday, I know that putting restrictions on foods and drinks does not teach people how to be healthy. Instead of taxes, we need more education to help people understand what calories and portion sizes mean to them." Sloan specializes in dietary counseling and weight management, providing practical, science-based counsel to help people achieve healthy, balanced lives. Based in Los Angeles, Sloan is an active member of the American Dietetic Association and has provided nutrition curriculum for local schools, served as nutrition editor for United Parenting Publications, and consults for several food and beverage companies. News Contact: Marcie Doser, [email protected]

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**3. HEALTH: TAXING SUGAR-SWEETENED DRINKS. ROBYN FLIPSE, registered dietitian, cultural anthropologist and nationally recognized nutrition expert, is available to discuss subjects related to food and beverage "sin taxes," obesity, weight management and general nutrition: "I question the wisdom behind taxing sugar-sweetened drinks like soda, juice and tea, as I do not believe it is an effective strategy to address obesity, since calories come from multiple sources. If we had more programs and initiatives aimed at educating consumers about calorie balance, we would have a more sustainable approach to helping Americans become healthier." Flipse is a member of the American Dietetic Association and spokesperson for the American Academy of Family Physicians. Her professional career includes a mix of dietetics counseling, teaching and writing. She is able to quickly interpret the research behind the latest nutrition news and trends and distill them with ease, clarity and succinctness for the general public. She is adept at giving practical, actionable tips surrounding healthy eating and nutrition. She is a popular lecturer and author and is often invited to address groups at universities, businesses and medical centers, as well as professional association meetings, including the American Heart Association and the American Cancer Society. She is the author of "The Wedding Dress Diet" and "Fighting the Freshman Fifteen." She also serves as a consultant to several food and beverage companies. News Contact: Marcie Doser, [email protected]

**4.  HEALTH: HOW TO SAVE YOUR BRAIN. PAUL NUSSBAUM, Ph.D., clinical neuropsychologist, associate professor at University of Pittsburgh School of Medicine, and author of "Save Your Brain," can discuss how to ward off dementia and memory loss and improve brain functioning by following a proactive brain health lifestyle: "While the brain is fragile, it is also the most magnificent system ever designed, capable of more than we can presently know and deserving of a lifetime's dedication to health. Lifestyle is critical to brain health. If you commit to your brain health, it's a lifestyle change that is doable." Nussbaum's program recommends activities in the five areas critical to brain health -- socialization, physical activity, mental stimulation, spirituality, and nutrition -- that will promote and maintain a healthy brain. He is based in Pittsburgh. News Contact: Julia Baxter, [email protected] Phone: +1-212-904-3020

**5. HEALTH: LYME DISEASE AND KIDS. DIANE BLANCHARD, co-president of TIME FOR LYME, INC., a research, education and advocacy group based in Connecticut: "Lyme infections can be especially common and dangerous in children. Lyme disease poses the biggest threat in the spring and summer. In 2008, there were roughly 29,000 confirmed Lyme disease cases, and experts agree that there are many, many more that go unreported (or undiagnosed). Although Lyme can strike people of any age and either gender, one of the most susceptible groups is children aged 5 to 9. Time for Lyme suggests four things to teach your children about avoiding Lyme: stay out of the bushes; wear the right clothes (and repellant); do regular tick tests; and remove it right." News Contact: Melissa Chefec, [email protected] Phone: +1-203-968-6625 Web site: http://www.mcprpublicrelations.com

**6. SPORTS: TIGER WOODS EFFECT IN FULL FORCE. Robert Tuchman, EVP of Premiere Global Sports, is a NYC-based entrepreneur, sports marketing and branding executive: "Tiger Woods' emergence at the Masters has created the Tiger effect, boosting a huge amount of new business already. Woods has done it again. ESPN, CBS, and the PGA are ecstatic with record ratings and a significant increase in local business in Augusta, Ga. The Tiger factor is back in effect bigger then ever." Tuchman is the founder of sports marketing firm TSE Sports & Entertainment; he sold the business to private equity firm Pfingsten Partners/Premiere Global Sports, a business with $75 million in annual revenue. He is the author of "100 Sporting Events You Must See Live" (BenBella Books) and "Young Guns, The Fearless Entrepreneur's Guide to Chasing Your Dreams" (American Management Association). He also writes a sports blog (http://100sportingevents.com) and a business blog (http://youngbusinessexecutives.com); is a writer for ESPN.com (sports travel/business); columnist for Entrepreneur Magazine; and writes "Young, Fearless and Fed Up," a monthly column. Tuchman makes regular in-studio appearances on all major broadcast and radio networks (Fox, NBC, CNN, ESPN, CBS and ABC). Recent appearance footage: http://100SportingEvents.com/press Tuchman: [email protected] Phone: +1-646-442-5866 Cell: +1-917-806-9480 Web site: http://PremiereSports.com

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/PRNewswire -- April 9/

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