Friday, September 18, 2009 General News
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1. DR. KAVEH SAFAVI, attorney, board-certified physician, and vice presidentand global lead for the CISCO INTERNET BUSINESS SOLUTIONS GROUP HealthcarePractice, can discuss how, through the advancements in science and technology,there are now new possibilities for health care service that can ultimatelyaddress how health care providers can deliver more affordable and higher-quality health services to citizens both inside and outside the U.S.: "As care spending is expected to reach $4.3 trillion (20 percent of theGDP) by 2017, the biggest challenge is yet to come: how to best deliver themost effective health care to more people in less time, with fewer resourcesand at more affordable rates. The American health care system is in crisisfrom every angle -- affordability, quality, efficiency and accessibility tocare. For perhaps the first time in history, information technology (IT)offers the hope of true, lasting change. Health IT is the enabler that canhelp drive up quality and productivity, drive down costs and improve access tocare." Safavi and his global health care team have been involved in a host ofglobal health care initiatives. These initiatives range from advancedtelemedicine programs to remote chronic disease management to internationalhealth care connectivity programs that collectively have illustrated howtechnology is playing a critical role in unlocking the potential of improvedhealth services. He is located in Chicago. News Contact: Ashley Lipton, Phone: +1-415-593-8446 Cell: +1-408-666-5888(8/19/09)

2. WILLIAM E. ADAMS, JR., new dean of WESTERN STATE UNIVERSITY's College ofLaw and expert in public service and public advocacy law, is able to speak onlegal issues regarding the elderly and those living with HIV: "With theurgency of health care reform today, public service and advocacy laws aretools used to help those that need support in our society. By utilizing theselaws effectively, knowing how they work and the outcomes they can produce, wecan create a health system that is more educated and equipped to assist thesepopulations better." News Contact: Ashley Orzechowski, aorzechowski@edmc.eduPhone: +1-412-918-2563 (8/19/09)



1. BEVERAGE: HEALTHIER COCKTAILS FOR HOLIDAY PARTIES. DONNA DECUNZO-TADDEO,R.D., L.D., co-founder of VOODOO TIKI TEQUILA of Lighthouse Point, Fla., andGHOSTSHIP RUM, a spirits company, specializes in weight management andwellness: "I receive a lot of inquiries this time of the year from those whoare trying to be calorie-conscious during the holiday season. In a season witha lot of parties and gatherings, the average American is almost expected togain a few pounds." Decunzo-Taddeo can offer advice and insight as to how tocelebrate this holiday season in a healthier way without being a party pooperand how to choose wisely, still have fun and avoid those extra layers of fat.(8/21/09)

2. FOOD: NEW FOOD TRENDS. NORBERT WABNIG, founder of THE CHEESE STORE OFBEVERLY HILLS and The American Artisanal Treasure Awards: "Some of the newertrends in food we're seeing is an interest in exploring new flavors withproducts like Green Tea Oil or the exotic artisanal honeys. People arediscovering that honey has more flavors than just sweet. Some of our artisanalhoneys are spicy or have a little bitter aspect. Honeys have aromas and lotsof different flavors, and to drizzle it on fruit and cheese is a great optionfor desert. People are also becoming more conscious of what they eat. Insteadof large portions, they're eating smaller, more interesting, more flavorful,more adventurous cuisine -- paying more attention to the kitchen at home withfewer nights at the restaurant, less fast food, and greater focus on thefamily meal." Wagnig can speak about trends and pairings of wine, cheese andgourmet foods. News Contact: Linda Arroz, Phone: +1-818-752-9168 (8/21/09)

3. HEALTH: CHILDREN'S VISION PROBLEMS FREQUENTLY FALL THROUGH THE CRACKS.DAVID B. GRANET, director of the Division of Pediatric Ophthalmology & OcularMotility at the UNIVERSITY OF CALIFORNIA, SAN DIEGO, host of the UCSD-TV show"Health Matters" and guest on the national show "The Doctors": "As millions ofchildren are heading back to school, one in four will suffer vision problems;and, of those, one in three will fall through the cracks and go undetected,according to National Health Institute estimates. Additionally, visionproblems affect an estimated one in 20 preschoolers, but statistics show thatonly about one in five kids get their vision tested before enteringkindergarten. Until now, traditional vision testing methods have beenfrequently inadequate in detecting vision problems, including the 'silentdisease' amblyopia, which presents few obvious symptoms, if any. There are nownew technologies available that allow pediatricians to more easily identifycases by helping to detect these debilitating vision deficits much earlier."Granet is available to speak about the most common vision problems inchildren, the newest technologies for children's vision care, whatpediatricians can do to detect vision issues in children who can't yet speak,and the consequences of undetected vision issues. News Contact: ChristinaOcchipinti, Phone: +1-914-241-0086, ext.14 (8/21/09)

4. HEALTH: OBESE PATIENTS DON'T HAVE TO LOSE WEIGHT BEFORE MINIMALLY INVASIVESPINE SURGERY. DR. NEEL ANAND, M.D., an internationally renowned spine surgeonwho specializes in minimally invasive spine surgical techniques and scoliosis:"Obesity is sometimes a reason many doctors will ask a patient to lose weightbefore scheduling a surgical procedure. Often, obesity is a result of anorthopedic injury. With minimally invasive techniques, a person needing spinesurgery no longer needs to lose weight before surgery. As a result, we canhelp the patient get well and lose weight by improving mobility." Anand cantalk about innovative spine treatments, motion preservation techniques inspine surgery, and minimally invasive procedures for back pain and spinaldeformity. He practices in Los Angeles. News Contact: Linda Arroz, Phone: +1-818-752-9168 (8/21/09)

5. HEALTH: TREATING SLEEP APNEA. JON FREUDMAN, M.D., internal medicine andmedical director for SLEEP SOLUTIONS, INC., is an expert resource on in-homesleep apnea testing and the fatal risks of undiagnosed sleep apnea: "Accordingto a study published this week in PLoS Medicine by researchers at JohnsHopkins University, people with severe sleep apnea face a 46 percent greaterrisk of dying early than those without sleep breathing problems. With thefatal risk of undiagnosed sleep apnea confirmed, how will the medical fieldmeet the testing needs of the potential 18-20 million undiagnosed patients?Home sleep tests (HSTs) are the answer. With the current number of sleep labsalready filled to capacity, it would likely take doctors 15-20 years toprovide a sleep lab study to each potential sleep apnea sufferer. HSTs, backedby Medicare and other professional organizations, are the clinically accurateand cost-effective way to improve patients' access to diagnosis andpotentially life-saving treatment." Freudman is located in San Rafael, Calif.News Contact: Kristen Ingraham, Phone: +1-410-616-8945Web site: (8/21/09)

PROFNET is an exclusive service of PR Newswire.To submit an Opportunity by e-mail: profnet@profnet.comTo consult the ProfNet Experts Database: contact ProfNet by phone: +1-800-PROFNET, ext. 1To share a thought on ProfNet Expert Alerts: profnetalerts@prnewswire.com___________ TOPIC ALERT Health Care Reform (continued, 2 responses) _____________ EXPERT ALERTS 1. Beverage: Healthier Cocktails for Holiday Parties 2. Food: New Food Trends 3. Health: Children's Vision Problems Frequently Fall Through the Cracks 4. Health: Obese Patients and Minimally Invasive Spine Surgery 5. Health: Treating Sleep Apnea


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