PROFNET EXPERT ALERTS: Business & Technology

Tuesday, December 16, 2008 General News
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We've added the following to items posted previously at

1. SCOTT PAINTER, CEO of ZAG, a technology and services company that powersan online auto-buying platform: "We've needed this purging of unproductivedealerships for a long time. The dealerships that embrace pricing transparencywill be the ones to survive. Consumers have been burned by their banks andWall Street, because those institutions proved to be untrustworthy. Dealerswould be wise to seize this moment and do what they've never done before: showall their cards. Embrace transparency, compete on price and service. Dealerswho do so will thrive, and the industry will emerge better off for it."Painter can also address the current state of online auto retailing and whyit's about to experience a major overhaul. He was also the founder and formerCEO of News Contact: Ken Greenberg, Phone: +1-818-990-5001 (12/15/08)

2. CINDY RAKOWITZ, co-founder of BLACKMAN RAKOWITZ PUBLIC RELATIONS andformer public relations chief for Playboy Enterprises and VoiceAmerica radiobroadcaster, says corporate greed is leading to U.S. companies begging forbailouts: "If U.S. corporate leaders had the commitment, dedication, passion,hard work and selfless ethics demonstrated by Christie Hefner, who resigned asCEO of Playboy Enterprises, there is a good chance we wouldn't be drowning inthe deep waters of this recession. It is a shame that the CEOs from theautomobile and banking industries were too busy concentrating on their owngolden handcuffs, rather than thinking about how they could keep theircompanies afloat during recessionary times. Hefner always kept a tight grip onsteering the Playboy empire in the right direction, facing obstacles head onand giving it her all to get past them." Rakowitz is based in Los Angeles.News Contact: Andrew Scott, Phone: +1-818-392-0682(12/15/08)

1. BUSINESS: DOWNSIZED WORKERS CONSIDER BENEFITS OF STARTING A BUSINESS. RIMAMCDONALD, of WOMEN'S ONLINE MAGAZINE: "Owning and operating a small business,like online publishing or even consulting services, can provide an income in aslow economy where 1.9 million jobs have been lost. Entrepreneurship stilloffers a valid means to thrive, and women, in particular, need to establish aplan B." McDonald can speak on what kind of small businesses are out therethat are still making money today, even in these tough economic times. NewsContact: Jackie O'Neal, Phone: +1-609-334-8621Web site: (12/15/08)

2. CAREERS: TIPS FOR JOB SEEKERS IN SUCH A POOR ECONOMY. MIKE HAYES, owner ofMOMENTUM SPECIALIZED STAFFING, a company that specializes in recruiting hard-to-find employees, can provide tips for job seekers in such a poor economy:"In order for prospective employees to find success in this market, they needto: 1) stop 'gun slinging' resumes to every job posting on the Internet; 2)make sure the resume has no spelling errors; 3) stop applying for jobs hopingthere is another position open (example: because we staff truck drivers,managers apply on our truck driving postings). Instead, job seekers should: 1)keep track of all jobs you apply for; 2) have a professional message on youranswering machine; 3) don't take initial calls on your cell phone -- you arenot prepared; 4) look up companies before you call back, so you know what theydo; 5) send handwritten thank-you notes." Web site: (12/15/08)

3. FINANCE: SMART YEAR-END TAX PLANNING CAN HELP AMERICANS SAVE MONEY.MICHAEL ROZBRUCH, CEO of TAX RESOLUTION SERVICES, CO., and tax relief expert:"In this troubled economy, tax planning has never been more important, andsmall businesses and individuals should get started on trimming taxes now,before the end of the year. It has been a bad year for many, so it's crucialto employ financial strategies that can help alleviate potential IRS increasesand minimize tax liability. These days, no one can know for certain what theirfuture income will be like or what direction the financial markets will take.Plus, tax rules can change, especially with a new presidential administrationand a new Congress. Therefore, the general rule is that the more prepared youare now, the less you will likely owe later when the taxman comes." Editor'sNote: Rozbruch has a profile listed in the ProfNet Experts Database. To viewthe profile, go to and, after logging in, click on"Search Expert." News Contact: Debbie Edwards, debbie@taxresolution.comPhone: +1-866-477-7762, ext. 326 Web site:

4. FINANCE: IF A COMPANY GOES BANKRUPT, PENSION AND 401(k) BENEFITS AT RISK.RICHARD SMITH, partner in BRYAN CAVE's Employee Benefits and ExecutiveCompensation Client Service Group: "Pension plans and 401(k)s are generallyprotected in a bankruptcy, since they are held in a separate trust fund,except if you have a defined-benefit pension plan in which one is promised acertain benefit. If you're in a defined-benefit plan and it is underfundedwhen the company goes bankrupt, one can potentially not get all of his/herbenefits." News Contact: Luis Mocete, Phone: +1-212-541-1141 (12/15/08)

5. WORKPLACE: PROMOTING HEALTHY LIFESTYLES AND TACKLING OBESITY IN THEWORKPLACE. CHRIS BOYCE, CEO, VIRGIN HEALTHMILES in Framingham, Mass., aleading provider of employee health programs that pay people to get active:"Last week, the annual 'America's Health Rankings' report listing America'sfittest and fattest states was released. We are an increasingly fat nation,with more than 60 percent of us falling into the 'overweight' category and onein three in the 'obese' category. However, some companies and stategovernments are taking a proactive approach to this epidemic. They arecreating partnerships with their employees to promote personal sustainabilitythrough activity, good health and fiscal responsibility to reduce thelikelihood of developing obesity-related conditions such as heart disease,hypertension and type-2 diabetes that strain the U.S. healthcare system. I canshare the strategies these forward-looking companies are taking to reduceobesity and contain healthcare costs in an increasingly consumer-drivenmodel." News Contact: Kathy Wilson, Phone: +1-781-652-0499 Web site: (12/12/08)


PROFNET is an exclusive service of PR Newswire.To submit an Opportunity by e-mail: profnet@profnet.comTo consult the ProfNet Experts Database: contact ProfNet by phone: +1-800-PROFNET, ext. 1To share a thought on ProfNet Expert Alerts: profnetalerts@prnewswire.com___________ TOPIC ALERT Government Bailouts (continued, 2 responses) _____________ EXPERT ALERTS 1. Business: Downsized Workers Consider Benefits of Starting a Business 2. Careers: Tips for Job Seekers in Such a Poor Economy 3. Finance: Smart Year-End Tax Planning Can Help Americans Save Money 4. Finance: If a Company Goes Bankrupt, Pension/401(k) Benefits at Risk 5. Workplace: Promoting Healthy Lifestyles, Tackling Obesity at Work


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