PROFNET EXPERT ALERTS: Business & Technology

Tuesday, December 9, 2008 General News
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We've added the following to items posted previously at

1. KAREN GARRETT, head of the distressed financial industry team at BRYANCAVE LLP, is a nationally recognized bank and financial regulatory law expert:"The ongoing debate about appropriate uses of the $700 billion federal bailoutcontinues to hinge on whom to help first, and whether the help should be top-down with large industries benefiting first, or bottom-up with millions ofdefaulting mortgage-holders stabilized by modified loans. The jury is stillout on the best approach, but an underlying problem with loan modificationmakes the bottom-up approach difficult to achieve. Despite pressure fromCongress to do so, many financial institutions find it hard to help customersmodify their home loans, because the borrowers often are difficult to reach orunresponsive to offers of help." News Contact: Luis Mocete, Phone: +1-212-541-1141 (12/8/08)



1. FINANCE: COLLECTIONS WORK RISING EVERYWHERE THIS HOLIDAY SEASON. DARRELLCOOK, Dallas collections attorney: "Companies and individuals who may findthemselves overextended this holiday season need to remember that just becausethe economy is bad for everyone doesn't mean that the bills don't have to bepaid. Companies are more focused than ever on making sure they collect whatthey're owed, whether it's from a single mom with a sky-high credit cardbalance or a construction company that's behind on paying its suppliers. Infact, a recent published report shows that North Texas subcontractors andsuppliers have filed 45 percent more legal claims against general contractorsover unpaid invoices this year compared to 2007." News Contact: Bruce Vincent, Phone: +1-800-559-4534 (12/8/08)

2. FINANCE: STILL TIME FOR TAXPAYERS TO CUT THEIR 2008 TAX BILL. JOHN HEWITT,CEO and founder of LIBERTY TAX SERVICE, the fastest growing retail taxpreparation company in the industry's history, which has prepared over6,000,000 individual income-tax returns and currently operates over 2,900offices throughout the United States and Canada: "A generally favorablestrategy for taxpayers is to defer bonuses and income so it is paid and taxedin 2009. Taxpayers can also make tax-deductible purchases and charitabledonations before the end of the year." Hewitt can also speak to a number ofother tax-related topics and tips, as well as the impact of President-electObama's proposed tax plan. News Contact: Kyle Kappmeier, Phone: +1-908-722-5757 Web site: (12/8/08)

3. FINANCE: AT YEAR END, TAKE ADVANTAGE OF LOSSES AND LOST OPPORTUNITIES.JAMES D. KAPLAN, CLU, president of the KARR BARTH PRIVATE CLIENT GROUP: "As wenear year's end, it's never been a better time interest rate-wise and stockprice-wise for business owners and corporate execs to consider a GRAT. Andnow, for those who already have a GRAT, it's time to consider a re-GRAT --where the GRAT holder buys undervalued stock in the GRAT back for cash, anddistributes the cash to the beneficiaries, then re-GRATs at a record lowhurdle rate. Other tips for year-end tax planning include making sure you zeroout any gains, take advantage of annual exclusion gifts (use it or lose it),and reposition portfolios wherever it makes sense -- e.g., 401(k) and deferredcompensation elections, which are usually left alone, but should be reviewedin this volatile market." News Contact: Wendell Collins, Phone: +1-609-577-2801 (12/8/08)

4. PHARMACEUTICALS: TARGETED SALES/MARKETING KEY TO PHARMA SUCCESS IN 2009.AL REICHEG, senior vice president of commercial operations for QFORMA, anadvanced analytics and predictive modeling company that provides solutions forthe pharma and biotech industries: "Given the downsized field forces andshrinking budgets affecting big pharma, doing more with less will be theindustry's mantra in 2009. More cost-effective sales and marketing approaches,such as targeting the most productive customers, will be critical to managingthese challenges." Reicheg can speak to how the industry can maximize its ROIwith fewer resources. He is based in Princeton, N.J. News Contact: Jeff Hoyak, Phone: +1-800-477-9626, ext. 12 (12/8/08)

5. PHARMACEUTICALS: ACHIEVING POSITIVE PR COVERAGE OF THE PHARMACEUTICALINDUSTRY. JEFF HOYAK, president of MCS, a health care public relations agencyspecializing in medical communications and issues management for thepharmaceutical and biotech industries: "As pharmaceutical companies facemounting pressures to develop safer, more effective drugs at lower prices, theindustry would benefit from putting a human face on what its costly researchefforts and innovative medicines have achieved. Drugs continue to save, extendand improve the quality of lives all over the world, and they remain a farmore cost-effective alternative to surgery or hospitalization. Patient successstories need to be told, in order to put the industry's contribution to healthcare in proper medical and economic perspective." Hoyak can speak to how theindustry can communicate the value of its products and programs to variousstakeholders. He is based in Bedminster, N.J. (12/8/08)

6. TECHNOLOGY: IT OPERATIONS: CAUSES OF MAJOR OUTAGES. GENE KIM is the co-founder and CTO at TRIPWIRE, a provider of enterprise-level configurationcontrol software, and co-author of "The Visible Ops Handbook" and "Visible OpsSecurity": "Shopping online offers numerous advantages over shopping in brick-and-mortar stores. Customers can compare prices across different sites, readother customers' reviews and do so without budging from their homes or desks.But recently, shoppers found much to contradict e-commerce's promises of easeand convenience. On Cyber Monday, the virtual counterpart to traditionalretailers' Black Friday, numerous major retailers' sites crashed orexperienced delays. IT operations must deal with many uncertainties, includingmassive increases in traffic and capacity demand. The best-run ITorganizations all mitigate these risks by taking decisive steps to preventfailures, and quickly detect and correct them when they inevitably stilloccur. The best-run IT organizations have strong tone at the top, and aculture of discipline and rigor. For them, they look beyond technology, andfocus on people and process, striking a balance between the three." Kimfrequently speaks and writes on the practices of high-performing IToperations, and is available to discuss the causes of major outages like theones shoppers experienced on Cyber Monday. Kim is based in Portland, Ore. NewsContact: Christen McCurdy, Phone: +1-503-276-7638(12/8/08)

7. WORKPLACE: SURGE IN EMPLOYEE RECOGNITION DURING CURRENT ECONOMIC STATE.ERIC MOSLEY, CEO of GLOBOFORCE, the leading provider of global strategicrecognition solutions: "While the Dow Jones Industrial Average and theConsumer Confidence Index hit record lows, employee reward giving insideFortune 500 companies actually skyrocketed, as employees reached out to co-workers in record numbers to give gift cards and thank you's to their peers.In fact, during the weeks when the Dow was lowest this year, it was highestfor peer-to-peer employee rewards." Mosley can discuss what is driving thissurge in employee recognition, even when company morale is still affected bythe current economic state. News Contact: Kim Miller, kmiller@tieronepr.comPhone: +1-781-303-0222 (12/8/08)

PROFNET is an exclusive service of PR Newswire.To submit an Opportunity by e-mail: profnet@profnet.comTo consult the ProfNet Experts Database: contact ProfNet by phone: +1-800-PROFNET, ext. 1To share a thought on ProfNet Expert Alerts: profnetalerts@prnewswire.com___________ TOPIC ALERT Government Bailouts (continued, 1 response) _____________ EXPERT ALERTS 1. Finance: Collections Work Rising Everywhere This Holiday Season 2. Finance: Still Time for Taxpayers to Cut Their 2008 Tax Bill 3. Finance: At Year End, Take Advantage of Losses and Lost Opportunities 4. Pharmaceuticals: Targeted Sales/Marketing Key to Pharma Success in '09 5. Pharmaceuticals: Achieving Positive PR Coverage of the Pharma Industry 6. Technology: IT Operations: Causes of Major Outages 7. Workplace: Surge in Employee Recognition During Current Economic State


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