PDX, mscripts Announce the Availability of a New Mobile Communications Platform for Pharmacies and Their Patients

Friday, June 25, 2010 Corporate News
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Integrated Technology Puts Pharmacies at the Forefront of Innovation and Customer Service, Enhances Patients' Healthcare Experience, Convenience

FORT WORTH, Texas, June 25 /PRNewswire/ -- PDX, a leading pharmacy technology provider, and mscripts, a leader in mobile

pharmacy technology, today announced an integrated offering that allows PDX Pharmacy System users to communicate with their patients through a variety of mobile communication pathways using the mscripts platform.  PDX provides software and services to more than 10,000 retail pharmacies in the United States.  mscripts allows pharmacy patients to manage their prescriptions and pharmacy relationship via mobile phones.  By joining forces, mscripts and PDX offer their pharmacy system users the only commercially available, integrated mobile communications platform for managing prescriptions.

The offering, available immediately, is completely integrated with the PDX Pharmacy System, allowing PDX Pharmacy System users to make these services available to their patients on their mobile devices.

"This relationship allows PDX pharmacy system users to deploy the best mobile pharmacy service available, quickly, and with minimal costs," said Mark Cullen, mscripts CEO.  "The offering provides an innovative way for patients to communicate with their pharmacies through 2-way, interactive SMS messaging and full-featured, branded mobile applications supporting a wide range of phones including iPhone, BlackBerry, Android, Windows Mobile, and Palm. For patients, the service results in faster and easier prescription refills, better adherence, less time waiting, increased convenience, and a closer relationship with their pharmacy."

He continued, "Most important, this mobile platform allows PDX Pharmacy System users to step to the forefront of innovation and customer service and provide an immediate benefit to their patients."

"PDX remains focused on delivering solutions and services our pharmacy partners require to remain competitive. We are committed to providing them with innovative technology that enables them to manage their pharmacy business effectively and profitably," said Jeff Farris, PDX CEO and President. "By partnering with mscripts, we are able to expand our offerings and provide our customers with an increasingly widespread means of transacting business with their patients and providing them with greater accessibility to their prescription information through text messaging and mobile applications."

PDX is the most widely deployed pharmacy management technology—automating pharmacy operations, prescription processing, web-enabled electronic pharmacy records, and centralized fulfillment. mscripts allows pharmacy patients to manage prescriptions and receive dosage reminders via SMS text message, mobile-enabled web sites, or mobile applications.

Later this month, PDX and mscripts will provide further information and education to customers through webinars to further promote the relationship and the newly available functionality.

About mscripts

mscripts™ is the first comprehensive mobile solution designed specifically for pharmacies.  mscripts enables a pharmacy's customer to manage his or her prescriptions and related health information directly from their mobile device.  Customers benefit from increased convenience and control, and mscripts' tools help improve adherence.  The pharmacy benefits from increased customer loyalty, improved customer service, and increased pharmacy revenue.

About PDX

Over 10,000 pharmacies across the U.S. benefit from technologies provided by PDX® and affiliates Rx.com® and NHIN®. PDX continues to build on its 25+ year commitment to excellence in retail pharmacy and patient care. Its single-source, integrated solution is unmatched by any other single provider or group of technology providers and features the fast, intuitive, advanced Enterprise Pharmacy System—already the choice of 14 chains and one major managed care plan; the portable, interoperable Rx.com Electronic Pharmacy Record; industry-leading accounts receivable services from Absolute(AR); store-based mail order and central fill services from Rx.com; and pharmaceutical manufacturer performance programs.



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