COLUMBUS, Ohio, June 13, 2017 /PRNewswire/ -- The Ohio AAP and the Ohio Children's Trust Fund (OCTF) today announced resultsof research conducted to better understand how to communicate with parents about safe sleep as part of their efforts to educate parents and caregivers about the importance of safe sleep practices.
The messaging research indicated that families
"Keeping their baby safe is a key motivator for parents when making decisions about how to care for their baby," said Melissa Wervey Arnold, Ohio AAP CEO. "The research showed parents appreciate hearing that safe sleep can be the difference between life and death."
In addition, the research provided information about how parents are motivated and what types of messages resonate best. Messages should convey an understanding that parents are:
The Ohio AAP's prescription for safe sleep provides four simple guidelines:
For more information, visit us at www.ohioaap.org/safesleep.
The Ohio Chapter, American Academy of Pediatrics (Ohio AAP) promotes the health, safety and well-being of children and adolescents so they may reach their full potential. The Ohio AAP works to accomplish this by addressing the needs of children, their families, and their communities, and by supporting Chapter members through advocacy, education, research, service, and improving the systems through which they deliver pediatric care.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ohio-aap-and-ohio-childrens-trust-fund-share-results-of-safe-sleep-messaging-research-300473359.html
SOURCE The Ohio Chapter of the American Academy of Pediatrics
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