Ocean Spray Cooperative Launches its Lighthouse Incubator Program with the Unveiling of its First-Ever New Brand, Atoka™

Thursday, October 3, 2019 General News
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Ocean Spray's Lighthouse has a new, entrepreneurial approach to fuel disruptive, agile innovation. As a powerful proof point, the Lighthouse innovation incubator is debuting the farmer-owned cooperative's first-ever new brand, Atoka.

Rizal Hamdallah, Ocean Spray Global Chief Innovation Officer at the launch of its Lighthouse Incubator Program to unveil Atoka, a line of plant-based drinks,  Wednesday Oct. 2, in Boston's Seaport District. (Josh Reynolds/AP Images for Ocean Spray)



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