Nova IVI Fertility Launches its First State-of-the-art Centre in Lucknow

Tuesday, January 30, 2018 General News
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LUCKNOW, India, January 30, 2018 /PRNewswire/ --

Nova IVI Fertility, India's

No. 1* chain of fertility clinics, announced the launch of its new centre in Lucknow today. Located in the heart of the city, at Shahnajaf Road, Hazratganj, this state-of-the-art facility is Nova's first centre in Uttar
Pradesh. With highly skilled clinicians, the centre offers all services related to infertility treatment for both men and women, including counselling, ultrasound monitoring, male and female fertility evaluation, IUI, IVF, ICSI, and donor programme.

In India, an estimated 27-30 million couples in the fertile age group struggle with the inability to naturally bear a child. An increasing number of couples suffer from infertility owing to disorganised lifestyle, unhealthy habits, and the growing incidence of other diseases like obesity, cancer, etc. Other factors that can affect fertility include excessive mental and physical stress, late marriages, smoking cigarettes and genetic disorders, among others. Infertility is an increasingly prevalent health concern today and treatments are widely being sought to overcome this issue.

Dr. Manish Banker, Director, Nova IVI Fertility said, "Infertility is becoming rampant even amongst young married couples. If a couple has been trying for a child without success for a year, it is crucial for them to seek timely intervention in order to understand the problem and avoid further complications. With the rising trend of marrying late, women fail to keep in mind that when they cross 35 years of age, their fertility potential gradually starts declining. Proper planning is the key to start a family at the right time."

Naresh Rao, Chief Executive Officer, Nova IVI Fertility said, "Assisted Reproductive Technologies (ART) in India have evolved over the years. Technological advancements and expert clinicians have resulted in higher success of infertility treatments. We are proud to have pioneered the use of several advanced ART techniques like PGS, PGD, and MACS in India, with absolute ethical practices and upgraded medical procedures. Our centre here in Lucknow offers the best-in-class treatment for both men and women. I am extremely happy to announce the launch of our first centre in the city, enabling us to help couples embrace parenthood in the most memorable manner."

Nova IVI Fertility, with its presence in 20 cities across India, plans to rapidly expand its footprint across other parts the country with its evidence-based approach towards reproductive medicine.

About Nova IVI Fertility:

Nova IVI Fertility (NIF) is among the largest service providers in the fertility space. NIF aims to bring advanced Assisted Reproductive Technology (ART) to India in partnership with IVI of Spain. The partnership has resulted in a substantial addition to Nova's IVF services and technology, including proprietary software, training and quality management. With IVI's know-how and vast international expertise, NIF brings the same exceptional standard of processes, protocols and policies to India.

In addition to providing core procedures such as IUI, IVF and Andrology services, NIF offers several state-of-the-art technologies such as Vitrification for preserving embryos and eggs, Embryoscope and ERA to find out the timing of the uterus' capacity to accept embryos - all procedures that significantly improve the chances of a pregnancy following IVF-ICSI, even in patients with multiple previous failures. NIF currently operates 20 fertility centres in India (Ahmedabad (2), Bangalore (3), Chennai, Coimbatore, New Delhi (2), Hisar, Hyderabad, Indore, Jalandhar, Kolkata, Mumbai (2), Pune, Surat and Lucknow).

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*Based on an award received 

Media Contact: Raghavi R +91-80-67680615 Asst. Manager - PR Nova IVI Fertility

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