SAN DIEGO, Nov. 15, 2018 /PRNewswire-PRWeb/ -- A new study exploring the connection between cannabis usage and happiness
Key findings of the study included:
The researchers also compared the amount of happiness derived from the motivators to the degree that people rated them as part of their experience. This allowed them to identify motivations for using cannabis that are not as popular, but bring more long-term happiness than people might expect.
"These findings line up with broader theories from the field of positive psychology," said Graham Hill, Director of Research at Zenzi. "Motivations that are more central to your identity, such as spirituality and living your values, produce deeper and longer lasting happiness than short lived pleasures such as escaping your problems or getting a temporary high."
Both marketers and consumers can benefit from the insights uncovered in the study. Marketers can better target the aspects of cannabis that provide true, long-lasting happiness, thus creating more satisfied, long-term customers. And cannabis consumers can now enhance their experience by exploring some of the emotions and motivations that lead to truer and longer lasting happiness and fulfillment.
About Zenzi Zenzi is a psychology-based marketing agency based in San Diego that specializes in uncovering the deeper motivations behind consumer behavior. We have done extensive research into cannabis users, and uncovered valuable information about how their personal values affect all aspects of their cannabis experience. Please visit http://www.zenzi.com or cannabismarketers.biz for more information.
SOURCE Zenzi Communications
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