New Non-Contact Thermometer Headed to NACDS Marketplace

Thursday, May 27, 2010 General News
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WESTON, Fla., May 26 American Scientific Resources, Inc. (the "Company" or "ASR") (Pink Sheets: ASFX) announces today that the Company is set to present retailers with its new Kidz-Med 5-in-1 Non-Contact Thermometer at NACDS Marketplace June 5-8, 2010 in San Diego, CA.

NACDS (National Association of Chain Drug Stores) Marketplace is the premier annual retail event that retailers utilize to specifically meet with companies to find new and innovative products to bring to their stores in time for the 2010/2011 seasons.

Members of ASR's senior management team and advisors will be meeting with leading pharmacy chains and retailers.

While at NACDS, the company will be involved in high visibility programs including Meet the Market and Retailer Relay, with features in the Marketplace Product Showcase as well as advertisements in Drug Store News.

ASR will be at booth #1907 along with the Company's sales and marketing team, The Greenwood Group. The state of the art trade show booth provides ASR and its brands with high visibility on the highest traffic aisle at the show.

ASR's upcoming presence at NACDS follows the company's successful presentations at ECRM Cough Cold show held this past March in Dallas. This week, the Company is attending the ECRM Exports show in Miami, Florida.

The combined presence at NACDS, ECRM Cough Cold and ECRM Export now puts ASR and its brands in front of up to 100,000 points of distribution.

Dr. Christopher Tirotta, CEO of American Scientific, commented, "With a successful outcome from the ECRM event in March, we're excited to see the results of NACDS. We're confident that we have a very attractive advertising and marketing plan attached to our new thermometer that will entice retailers to select a product that not only fills demand in the marketplace but is affordable for today's consumer."

He continues, "As a company with the ability to bring innovative products to market, we look forward to building upon and formalizing concrete relationships at the show as well as meeting new partners for the future."

The Company urges shareholders who would like to be on ASR's Investor E-mail List in order to receive all ASR updates to please e-mail with the subject line "ADD TO E-MAIL LIST".

About American Scientific Resources, Inc.

American Scientific Resources, Inc. is both an operating company and the holding company for wholly owned subsidiary, Kidz-Med. The Company sources and designs innovative health and safety products, develops intellectual property and distributes through established relationships and channels both in-house and through its ever growing network of proven global healthcare distributors.

For more information, visit the corporate web site at and the Company's subsidiary Kidz-Med at

Safe Harbor

This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

Contact American Scientific Resources Investor Relations E-mail Or call 561-948-4863 Media Contact - Erika McQuade E-mail Or call 847-386-1384 x. 201

SOURCE American Scientific Resources, Inc.

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