New Anti-Cellulite Treatment Prepares Women for Fall's Short Skirts

Friday, August 8, 2008 General News
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MERRIMACK, N.H., Aug. 7 A premier aesthetics companyfocused on body shaping, Eleme Medical Inc. announced today that GrantStevens, MD, will be the first Los Angeles based plastic surgeon to offer theSmoothShapes(R) system for longer lasting cellulite treatment.

"The unique combination of laser and dynamic light therapy, in addition tocontoured rollers and suction, produce results that provide longer lastingcellulite reduction, without the need for monthly maintenance," said Dr.Stevens. "After studying and evaluating the technology and clinical results, Idecided to offer SmoothShapes because it is the most advanced cellulitetreatment on the market."

Designed to improve the appearance of cellulite, and perfected after sevenyears of development, SmoothShapes effectively treats cellulite and is anoninvasive method for producing longer lasting cellulite improvement. TheSmoothShapes device uses a proprietary technology called Photomology(R) whichultimately results in the appearance of tighter and smoother skin.

Thermal and non-destructive, Photomology's unique mechanism of actioncombines dynamic laser and light energy with mechanical massage and vacuum.This process impacts the tissue responsible for the appearance ofcellulite-enlarged fat cells and inflexible collagen. SmoothShapes stimulatesrestoration of healthy cell activity by focusing on both the physicalmanifestations of cellulite and its underlying causes.

Dr. Stevens specializes in cosmetic plastic surgery and has been named oneof America's Best Physicians in The Guide to Top Doctors. His practice hasbeen at the forefront of liposuction and body contouring for more than twodecades but, Dr. Stevens recognizes that the area of greatest deficiency istreating cellulite.

"Patients of every age are concerned about cellulite," commented Dr.Stevens. "SmoothShapes improves the appearance of cellulite which helpsclothes fit better and renews patients' self confidence. It is designed forhips, buttocks, abdomen, waist, back and knees but especially thighs. Feelinggreat about their thighs will give our patients freedom to wear the great newshort skirts that designers are showing for fall. This SmoothShapes protocolis different from older, less advanced technologies because once a patientfinishes her series of eight treatments she won't need maintenance for atleast six months."

"More than 85 percent of women develop cellulite, and treating it safelyand effectively is one of the holy grails of body shaping," said Nancy M.Briefs, President and CEO of Eleme Medical. But now, unlike other systemsdesigned to treat cellulite, SmoothShapes can significantly improve theappearance of cellulite without pain, bruising and post-treatment discomfort."

Body Shaping Market: The emerging body shaping market segment is expectedto grow from approximately $4.5 billion (device sales, procedures and fees) in2006 to approximately $8.1 billion in 2011. (Source: Michael Moretti, "GlobalBody Shaping Market Analysis," March 2006)

About Cellulite: Dimpled, orange-peel-like skin that is bumpy and lax isactually the outward symptom of cellulite. Cellulite is a skin condition thatresults from enlarged fat cells trapped in an inflexible network of collagenlocated in the hypodermis. Women's skin visibly displays cellulite becausetheir subcutaneous fat layer is separated by thin vertical columns in contrastto a crisscross network in men. Cellulite can't be controlled or improved bydiet or exercise and more than 85 percent of women will develop it at somepoint in their life. Ultra slender supermodels, women devoted to a healthylifestyle and diet, and even toned athletes can all have cellulite. Severalfactors contribute to the cause of cellulite. These include: genetics,hormones, vascular changes and inflammation.

About Eleme Medical:

Eleme Medical Inc., headquartered in Merrima

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