National Survey: Consumers Gripped by Coronavirus Fears and Lack Faith in Government's Ability to Handle the Outbreak

Tuesday, March 10, 2020 Tropical Disease News
Email Print This Page Comment bookmark
Font : A-A+

PHOENIX, March 10, 2020 /PRNewswire/ -- The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a consumer survey to understand consumer attitudes and perceptions about the coronavirus.

The survey, conducted March 9-10, 2020, canvased 500 adults 18+ from throughout the United States. The purpose of the study was to reveal how consumers are responding to the coronavirus and whether they truly understand how it is transmitted.

Key findings of the study include:

  • 51.5% of consumers say they are worried about contracting the coronavirus.
  • 38.8% of Americans report cutting back on going to places like malls, banks, or restaurants.
  • 33.3% of respondents say they are spending more than they usually budget on such items as cleaning products, toilet paper, tissues, hand sanitizers, and water because of coronavirus concerns.
  • 18.4% of respondents have canceled travel plans due to the spread of the virus.
  • 63% believe that the media has exaggerated concerns about contracting the coronavirus.
  • 60% of respondents say they plan on avoiding large crowds such as those associated with sporting events, concerts, or political rallies because of coronavirus concerns.
  • 47.9% of respondents are "certain" that they understand how the coronavirus spreads; 44.6% are "somewhat certain," and 7.5% are "uncertain."
  • Among all respondents, 73.6% says they are closely following news about the coronavirus.
The full research report is available here: National Survey: Consumers Gripped by Coronavirus Fears and Lack Faith in Government's Ability to Handle the Outbreak

"The coronavirus outbreak has gripped the nation and, as shown in our survey, it is already causing significant market disruption," says Brian Colling, CEO of Colling Media. "But as with all problems, new opportunities have emerged. As an example, survey respondents say they are already cutting back on eating out, but the same restaurants may see a corresponding rise in food take-out or delivery. Similarly, brick-and-mortar in-store sales may fall, only to be replaced and perhaps exceeded by online sales."

About Colling Media

Colling Media, based in Scottsdale, AZ, is a full-service national digital advertising and marketing agency specializing in advertising branding and strategy, digital and traditional advertising, media buying, paid search, lead generation, content marketing and SEO. More information can be obtained at www.collingmedia.com and by following the company on LinkedIn (https://www.linkedin.com/company/colling-media/), Facebook, (https://www.facebook.com/collingmedia/), and Twitter (https://twitter.com/collingmedia).

Contact:Jordan Walsh480-889-8944235796@email4pr.com 

Cision View original content:http://www.prnewswire.com/news-releases/national-survey-consumers-gripped-by-coronavirus-fears-and-lack-faith-in-governments-ability-to-handle-the-outbreak-301020930.html

SOURCE Colling Media



Post your Comments

Comments should be on the topic and should not be abusive. The editorial team reserves the right to review and moderate the comments posted on the site.
* Your comment can be maximum of 2500 characters
I agree to the terms and conditions

News A - Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Search

Medindia Newsletters

Subscribe to our Free Newsletters!

Terms & Conditions and Privacy Policy.

Press Release Category

Press Release Archive

Stay Connected

  • Available on the Android Market
  • Available on the App Store