National Heart, Lung, and Blood Institute Selects Ogilvy Public Relations Worldwide for Two Large-Scale Contracts

Tuesday, July 22, 2008 General News
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Ogilvy PR Wins Contract Renewals for The Heart Truth and Communications Program Support

WASHINGTON, July 22 /PRNewswire-USNewswire/ -- The Washington, D.C. office of Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, announced today that it has been awarded two multi-year, multi-million dollar contracts by the National Heart, Lung, and Blood Institute (NHLBI) of the National Institutes of Health. Ogilvy PR's contracts were renewed for two NHLBI programs -- The Heart Truth campaign and Media Relations and Communications Support Services.

"We are so proud to continue working in partnership with NHLBI as we have for over the last decade," said Robert Mathias, managing director of Ogilvy PR's Washington office.

"In this competitive and fast-changing communications environment, it has never been more important for NHLBI to communicate its research quickly, accurately, and authoritatively. Through its programs, NHLBI is shaping the prevention and treatment of some of our nation's most serious diseases, including heart disease. We are pleased to be part of that effort."

Since 1997, Ogilvy PR has worked closely with NHLBI to announce close to 200 important, and often groundbreaking, studies and research to top media outlets across the U.S. Ogilvy PR will continue to assist the Institute in the planning, development, and implementation of a range of communications and media relations services and products to help fulfill NHLBI's communications goals. Ogilvy PR will focus on three specific areas, including materials development, media relations, and media training.

Additionally, Ogilvy PR will work in conjunction with NHLBI to develop and implement a strategic communications plan for the Institute.

"Through these new contracts, we will continue to build upon the very strong foundation we have with NHLBI. But, we will also bring invigorated energy, creativity and innovation to both programs," added Mathias.

Ogilvy PR has worked with NHLBI on The Heart Truth campaign for the past 7 years and has helped changed the landscape for women and heart disease in the United States through the creation and promotion of a women and heart disease brand -- the Red Dress.

Events, such as The Red Dress Collection Fashion Show, held every year at New York City's Fashion Week, and The Heart Truth Road Show, which traveled to 10 cities in the spring of 2008, have been integral tools that have touched American women and increased their awareness of heart disease. Through The Heart Truth campaign outreach efforts, as well as efforts of other individuals and organizations, approximately 60% of women in the United States are aware that heart disease is the #1 killer of women, up from 34% of women in 2000. Ogilvy PR will continue these efforts, as well as place increased focus on reaching communities of color; increasing knowledge of risk factors of heart disease; and empowering women to talk to their doctors about how to take action to prevent heart disease.

"It's been so rewarding to work in partnership with NHLBI on The Heart Truth to actually move the needle and improve awareness of heart disease as the number one cause of death among women. In the ranks of public health campaigns, The Heart Truth can be considered a social marketing success story," said Jennifer Wayman, executive vice president of Ogilvy PR's Social Marketing practice.

"Additionally, we are very excited to continue our trusted partnership with the NHLBI on its communications and media relations initiatives and help take the Institute in new directions, building on the already robust media program that is in place," added Wayman.

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