NEW YORK, Oct. 26 The key to achieving your next New Year's resolution may be in your holiday card list or in the next cubicle at work. That's the premise of a new online social network, My Mighty Team (www.mymightyteam.com), which leverages some innovative science to help people reach goals like losing weight, quitting smoking, and exercising more.
The site can help users achieve their goals by providing easy-to-use tools to create small, focused support teams. People with goals or resolutions can come to the site and create a Mighty Team devoted to their goal by inviting friends, family or co-workers to watch their progress and cheer them on. They can also use MIGHTY's Teammate Finder to suggest appropriate people to invite to join their team.
Teammates can blog on their team page ("Journals"), text each other ("Notes"), and get updates through email or cell phones. The private, invitation-only team structure also allows people to tackle a personal goal without every Facebook friend or Twitter follower finding out about it -- good for breaking embarrassing habits or planning surprise parties. Finally, in addition to private teams, the site also includes public topic pages such as "I Will Lose Weight" or "I Will Learn Good Cooking" where everyone can share experiences and resources on common goals.
My Mighty Team harnesses social forces that affect how much we weigh, whether or not we smoke, or how hard we'll work toward a goal. "Human beings are profoundly social, and the social context that can have the most powerful impact on human behavior is the small group - small enough for each member to know and interact with every other member regularly," MIGHTY founder Joan Greco explains. As reported recently in The New York Times Magazine, USA Today, Wired, The New England Journal of Medicine, and many other publications, social scientists have discovered that healthy behaviors can pass from friend to friend almost like a virus. Best-selling author Malcolm Gladwell described how small groups can take a particular behavior over the tipping point, because "people want to live up to what is expected of them." (Go here for more information on the science of MIGHTY.)
About My Mighty Team
For founder Joan Greco, experience with the power of small teams began at the most venerable small team in the nation: The United States Supreme Court. A graduate of Harvard Law School and an editor of the Harvard Law Review, Greco clerked for Ruth Bader Ginsburg while Ginsburg sat on the U. S. Court of Appeals, and later clerked for Justice Sandra Day O'Connor.
MyMightyTeam.com is a creation of MYTY INC., a privately-held Delaware corporation based in Harlem, New York City. For more information, go to About MYTY INC.
New York Times: http://www.nytimes.com/2009/09/13/magazine/13contagion-t.html?pagewanted=1&_r=1
USA Today: http://www.usatoday.com/news/health/2009-09-27-social-networking_N.htm?csp=34
New England Journal of Medicine http://content.nejm.org/cgi/content/full/357/4/370
About MYTY INC.: http://www.mymightyteam.com/about-myty-inc
The Science Behind MIGHTY: http://www.mymightyteam.com/why-small-beautiful-science-behind-mighty