Movemeant Foundation and Sweaty Betty Announce 'Dare To Bare' for New York

Monday, September 25, 2017 General News
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Foundation establishes new scholarship with She Plays We Win; DOGPOUND, 305 Fitness and others join event line up

NEW YORK, Sept. 25, 2017 /PRNewswire-USNewswire/ -- Movemeant Foundation, a nationally recognized non-profit

organization, and Sweaty Betty, London's leading activewear brand, are bringing the country's largest body-positive fundraising events, 'Dare To Bare', to New York City on October 1st.

Empowering women to use fitness as a way to find self-confidence, self-esteem and positive body image, Dare To Bare hosts thousands of participants and spectators who raise money by participating in inspiring, high-energy group fitness classes. With attendees encouraged to participate in their Sweaty Betty sports bras, the event is designed to demonstrate to women of all ages, particularly young girls, that all body types are strong and should be celebrated.

"Dare To Bare is a day to recognize and celebrate beauty in all its different shapes and sizes," said Jenny Gaither, Founder of Movemeant Foundation. "Together, Movemeant Foundation and Sweaty Betty are committed to inspiring women to find empowerment through fitness. The funds we raise will help provide access to life-changing health and fitness programs that can help transform the lives of women and girls."

Taking place in Union Square, Movemeant Foundation and Sweaty Betty are excited to welcome instructors from some of the city's most acclaimed fitness companies to Dare To Bare including SoulCycle, DOGPOUND, Dailey Method, Akin's Army, SURFSET Fitness and 305Fitness, which will also offer two free classes open to the public.

In addition to attendees, instructors and VIPs will also be outfitted in head-to-toe Sweaty Betty wearing the brands Power leggings along with the branded Dare To Bare sports bra. Sweaty Betty will also have an onsite presence with a curated Pop-Up Shop, a fun unique British phone booth photo opportunity and complimentary monogramming with any purchase made that day. 

"I am thrilled to partner with Movemeant Foundation this year," says Tamara Hill-Norton, Founder and Creative Director of Sweaty Betty. "Sweaty Betty is all about making women feel amazing and as a Mum of two daughters, I find it so empowering to see Jenny and her team working to increase female self-confidence, and together I feel we can help drive the message even further."

Movemeant Foundation is also excited to announce a new scholarship program with She Plays We Win and Christin Rose, a Los Angeles-based photographer whose pictures capture the empowerment of female athleticism. The grants help to fuel the positive influence sport and fitness can have on young women and are awarded to a variety of young female athletes, from economically-disadvantaged communities with high incidences of health-risk behaviors to rising athletes who require additional resources for mental, physical and emotional coaching.  

This year, a walkable gallery of Christin Rose's She Plays We Win photography will be displayed at Dare to Bare. In addition, Movemeant Foundation and She Plays We Win will also announces $10,000 worth of scholarships to young women in New York. They will provide $1,000 grant scholarship per girl, with a total of 10 girls who can qualify. For additional information and to apply, please visit

"Sports and fitness played such a positive role in my own life growing up," says She Plays We Win founder, Christin Rose. "The She Plays We Win project came to life as a powerful outlet using my career in photography to shine a light on young women in sport. I am thrilled to partner with Movemeant Foundation to further support fierce girls in the game through the She Plays We Win grant. Together, we can continue to celebrate confidence and empower women - no matter what sport they play, where they grow up, or what their circumstances entail."

This year's event is also a greener event, which means no plastic water bottles will be sold or distributed on site thanks to the hydration station provided by CamelBak. Rounding out the sponsor zone are healthy, nutrition food and beverage, like the newest, low-sugar, gluten-free flavors from LUNA® Whole Nutrition Bars. Guests will also find Misha, a German-style quark yogurt; Rebbl's coconut milk elixirs infused with healthy herbs; fresh-squeezed, all-natural juices from Natalie's Orchid Island Juice Company; and creamy, yet clean frozen soft-serve and fruit pops from Chloe's Fruit.

For the full schedule and more information on how to register for Dare to Bare, please visit

Empowered women empower women. Join the conversation around beauty ideals by sharing your body-positive journey using #IDARETOBARE.

About Movemeant Foundation Movemeant Foundation is the leading non-profit organization that empowers women and girls by providing body-positive, self-confidence building tools, education, resources and experiences where fitness and physical movement is the gateway to her feeling successful across all life disciplines. In recent years, body image issues have been increasingly pervasive among middle and high school students nationwide. Compounded by physical inactivity and obesity problems, Movemeant Foundation addresses these critical issues with curriculum in underserved public schools, landmark events in major US markets and digital resources.

About Sweaty Betty  Sweaty Betty was born in Notting Hill, London in 1998 after Founder and Creative Director, Tamara Hill-Norton spotted a gap in the activewear market for women who wanted to look good and work out. Teaming up with her husband, they embarked on a mission to create beautiful clothes for women who lead active lifestyles.

With over 50 stores from Notting Hill to Los Angeles, each Sweaty Betty collection is inspired by global travel and London style, which fuse to form unexpected designs that are unique to the brand.  Designed in-house for multiple sports, our ethos is to mix fashion shapes with technical fabrics. Bum-sculpting leggings, reversible styles, exclusive fabrics and statement prints distinguish the brand. Collaborating with top British designers, Sweaty Betty has featured on the London Fashion Week runway, creating a unique look for fitness and beyond.

About She Plays We WinThe She Plays We Win project is an ongoing photo series, a movement and a community dedicated to uplifting fierce young women in sports! LA based photographer, Christin Rose, founded She Plays We Win to highlight the trials and triumphs of young female athletes ages 7 to 14. These girls are talented, fearless and have big ideas for the future. An enthusiastic public response and an ever-increasing following has grown She Plays We Win from a passion photo project to a movement. A rally-cry for fierce little girls to share their love of sport and build each other up in a positive competitive environment. For more information on The She Plays We Win project, please visit

Media ContactsMovemeant FoundationKatie Ellis

Sweaty BettyMelissa Sgaglione

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SOURCE Movemeant Foundation

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