Morris Animal Foundation Featured on NASCAR Racecar to Raise Awareness of Pet Cancer

Thursday, October 18, 2007 General News
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LOS ANGELES, Oct. 17 The Morris Animal Foundation isdedicated to funding research studies to protect, treat and cure animals. TheFoundation launched a five-year, $30-million global campaign to cure caninecancer in April of this year. Pets Best Insurance has pledged one milliondollars towards this goal to help fund clinical trials to develop treatmentsto help dogs suffering from cancer now, as well as fund genetic, environmentaland other studies to find cures. World-renowned scientists and cancerspecialists agree that this MAF-led effort will not only save countless dogsfrom suffering and premature death, but should also help produce breakthroughsin the prevention, treatment, and cures of human cancers -- in particular,childhood cancers.

Pets Best announced that the Morris Animal Foundation Canine CancerCampaign will be featured on the hood of the Pets Best #61 ShelterBest, Racingto Save Pets NASCAR. The Toyota All Star Showdown at Irwindale Speedway (NearLos Angeles) Saturday, October 20, 2007 is the biggest and most important raceof the year for the NASCAR Grand National Series. There will be over 20,000race fans at the track and over 125 million television viewers at home.

Pets Best Insurance and the Morris Animal Foundation have a shared andimmediate goal to collaborate on programs to educate pet parents about how todetect cancer, expand treatment options and find a cure for cancer. "Cancer isa terrible problem for all dogs -- YOUR DOG -- one in four dogs die of cancer.60% of Golden Retriever's die of cancer. Morris Animal Foundation, with thehelp of great companies like Pets Best is working to cure canine cancer andhelp treat dogs that have the disease -- and the very same treatments that arehelping dogs are helping human cancer patients," stated Michael Burke, vicepresident of the Morris Animal Foundation.

To support pet families and encourage more cancer care and treatments,Pets Best has teamed up with Oncura Partners, a leader in online consultationfor cancer, to provide any pet owner, through their pet's treatingveterinarian with a FREE consultation with a cancer specialist. Pets Best willhave noted veterinarians Dr. Alice Villalobos and Dr. Brian Huber at thisNASCAR race to speak with families and members of the media about pet cancer.

"Half the population of dogs and cats aged 10 and over will die of cancer.The bonds that clients have developed with their older pets are especiallystrong and drive the increasing demand for more proficient and highlycompassionate medical treatment of companion animals diagnosed with cancer.The Pets Best National Oncology Initiative is an important effort thatprovides treatments and raises awareness. More families need to be aware andprovided with the option to consider life-saving treatments for their belovedpets," according to Alice Villalobos, an LA-based leading veterinarian andauthor.

The no-cost Internet consultation is available for all pets in the UnitedStates with cancer. Pet families need not have Pets Best Insurance, but thepet owner must obtain the online consultation through their veterinarian(Veterinarian to Specialist). This Internet consultation will provide besttreatment options and guidance in the treatment process for the pet's cancerthrough their local veterinarian. "We think this will translate into more petsreceiving care that will cure their cancer or extend their quality of life,"said Greg McDonald, CEO of Pets Best.

Families will receive this valuable initial consultation at no cost with apet oncologist (cancer specialist) for their pet with any form of cancer. Petfamilies can learn more by visiting the Pet Cancer Foundation at

About Pets Best Insurance: Pets Best Insurance reimburses pet owners forservices from the veterinarian they choose, with no schedules or feerestrictions, truly establishing it as "Pet in

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