Microban International Partners with Magic American Products to Launch Magic(R) Brand Products with Microban(R) Antimicrobial Product Protection

Wednesday, February 13, 2008 General News
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HUNTERSVILLE, N.C., Feb. 12 Microban International, Ltd.,the global leader in built in antimicrobial product protection, and MagicAmerican Products, Inc., makers of Magic(R) brand products, have partnered tolaunch new Magic(R) Bath Sealer Trims with Microban(R) antimicrobial productprotection.

Inhibiting the growth of microbes, such as stain and odor causingbacteria, mold and mildew, Microban(R) antimicrobial product protection willkeep the bath sealer trims cleaner between cleanings, providing consumers withan innovative bathroom sealing solution that is not only easy to apply, buteasier to keep clean too. And, as Magic(R) Bath Sealer Trims are infused withMicroban(R) antimicrobial protection during the manufacturing process, itwon't wash off or wear away, even in environments that are continually moist.

"We entered this partnership to address heightened concerns from consumersabout microbial growth in areas of the home, such as bathrooms, where moistureis most prevalent. We are excited to be able to address this concern and offerthe first and only bath sealer trims with Microban(R) antimicrobial productprotection," says Ralph Hickman, VP of Marketing and Product Development atMagic American -- a division of the Homax Group.

David Meyers, President and CEO of Microban International says,"Microban(R) technology makes perfect sense for this product application andwe are happy to partner to bring innovative Magic(R) Bath Sealer Trims withMicroban(R) antimicrobial protection to the market that will make bathroomcleaning easier and provide added peace of mind between cleanings."

Magic(R) Bath Sealer Trims, the first Magic(R) products to launch withexclusive Microban(R) antimicrobial product protection, will be available atselect retail locations in February.

About Microban

Microban International, Ltd. is a global technology and marketing companydedicated to enhancing high quality consumer, industrial and medical productswith branded built-in protection from microbes. Microban Internationallicenses the Microban(R) global brand name, sells custom-engineered compounds,and provides a range of services, including regulatory and marketing support.The Microban(R) brand promises continuous and durable antimicrobial productprotection, built-in during manufacture to not wear out for the useful life ofthe product. Microban International is headquartered in North Carolina withoperations in North America, Europe and Asia. For more information onMicroban, please contact (704) 875-0806 or visit www.microban.com.

About Magic American Products

Based in Bedford Heights, OH, Magic American Products, a Homax Groupcompany, is a leading marketer and distributor of branded specialty cleaningand bath products. Founded in 1934, Magic American brands include: GooGone(R), Magic(R), Magic(R) Bath, Myro(R) and Gonzo(R). For more informationon Magic American products, please contact (440) 786-3100 or visitwww.magicamerican.com.

About The Homax Group

Based in Bellingham, WA, The Homax Group, Inc. is a leading supplier ofhigh-quality, consumer friendly, DIY and contractor products. Its top-sellingbrands include Homax(R), Magic(R), Goo Gone(R), Jasco(R), Tile Guard(R),Rhodes American(R), Natural Magic(R), Stone Care International(R) and BlackFlag(R). These products are carried nationally at home centers, massmerchandisers, hardware stores, paint dealers, grocery chains and specialtyretailers. For more information on Homax products, please contact 360.733.9029or visit www.homaxproducts.com.

Contact: Sarah Payne(704)-875-0806

SOURCE Microban International, Ltd.

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