Medulla Communications India, Hosts New York Festivals Global Awards First Live Judging Session in India

Wednesday, September 26, 2018 Indian Health News
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MUMBAI and NEW YORK, September 26, 2018 /PRNewswire/ --

New York Festivals Global

Awards®, honoring the World's Best Healthcare and Wellness Advertising, announced the 2018 Global Awards live judging session in India. The first Global Awards live judging session in India
will be hosted by the Akali brothers - Amit and Praful Akali - from Medulla Communications. 

The brothers have recruited a panel of industry experts who will assemble on Wednesday, 3rdOct, 2018 to review entries. The panel includes India's biggest creative leaders from mainline and healthcare advertising including Kainaz Karmakar, Group Creative Director, Ogilvy India (West); Parixit Bhattacharya, Managing Partner - Creative, TBWA\India; Pallavi Chakravarti, ECD, Taproot; Rajesh Rai, ECD, India, McCann Health; Managing Partner, Havas Life Sorento; Jaideep Mahajan, National Creative Head, Rediffusion; Abinandan Bose, Creative Director, Medulla; and others.

"India is really shining on the global healthcare advertising stage. For a country with probably less than 3% of the global healthcare advertising revenues, three Indian campaigns have won a Grand Prix at the top three healthcare advertising award shows in the last two years alone, we've had agency of the year showings at these award shows, and a lot more," said Mr. Praful Akali, the Founder & Managing Director of Medulla Communications.

Mr. Amit Akali, the CCO of Medulla Communications added, "There is a vast variety of talent in healthcare advertising in India and we felt it would be really interesting and a great learning experience to have all these people in one room discussing some of the best work in healthcare advertising through the Global Awards."

"There is breakthrough work coming out of India and the Global Awards is thrilled to have Medulla host our first live session in Asia. Praful and I discussed it immediately after last year's Executive Jury session and I'm happy that it came to fruition. The expansion of the Global Awards live sessions expands our roots a bit further around the world so entries from all over can be viewed and discussed by the top minds in healthcare & wellness and pharma advertising by region and varying cultures. The result is an exported version of their bar for creative excellence, with the side benefit of collaboration and potential future partnerships to tackle additional local or continental issues and initiatives," said Mr. Fran Pollaro, Executive Director, Global Awards.

The Globals organize annual live judging sessions around the globe to review digital-based works and collateral materials that support a campaign, and which cannot be judged online. Live sessions are hosted at prominent international healthcare communication agencies and allow jurors to examine in detail multi-paged works including: sales kits, direct mail, brochures, point of purchase displays, and annual reports and select entries that will achieve shortlist status. This will be the first live judging session for the Globals in Asia.

Jurors participating in the Global Awards live session will review innovative entries from the healthcare and wellness space representing emerging trends that push the creative envelope and advance the brand. For 2018, the Global awards has organized 5 additional live Grand Jury sessions with international healthcare agencies in Chicago, Johannesburg, London, Sao Paulo, and Sydney.

2018 Global Award winners will be announced this November at celebrations in New York City and Sydney, Australia.

For more information, and to enter the 2018 Global Awards, please visit the competition website at http://www.theglobalawards.com.

All press inquiries are welcome and should be directed to Gayle Mandel: Gayle.Mandel@NewYorkFestivals.com.

Phone: 212 643 4800

About the New York Festivals Global Awards®:  

Now in their 24th year, The Global Awards are dedicated to excellence in healthcare and wellness communications on an international basis. The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communication for medical, pharmaceutical, healthcare & wellness related products and services.

About Medulla Communications:  

Medulla is one of world's most awarded healthcare advertising agencies. Being awarded as the healthcare agency of the year 2016, at Cannes Lions Health and being the only agency worldwide to be in the top three healthcare agencies of the year each of the first three years of the Lions Health from 2015-2017. Amit and Praful Akali from Medulla have been a part of several advertising juries across the world.

The New York Festivals International Family of Award Competitions… Celebrating the World's Best Work since 1957! 

AME Awards® | Advertising & Marketing Effectiveness

Global Awards? | Healthcare & Wellness Advertising

Midas Awards® | Financial Marketing & Advertising

New York Festivals® | International Radio Program Awards

New York Festivals® | International Advertising Awards®

New York Festivals® | International TV & Film Awards

Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to http://www.newyorkfestivals.com.  

Contact:   Gayle Mandel New York Festivals 260 West 39th Street, 10th Floor New York, NY -10018 212-643-4800                                                                                                                                                 Gayle.Mandel@NewYorkFestivals.com

Rohan Talukdar Account Executive, MediaMedic Communications +91-8689826350 rohan@mediamedichealth.com



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