Mediaplanet and Dr. Mike Discuss the Future of Healthcare

Friday, December 20, 2019 General News
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Mediaplanet's Connected Health campaign found within USA TODAY and online, helps shed light on the changing landscape of Healthcare.

NEW YORK, Dec. 20, 2019 /PRNewswire-PRWeb/ -- Mediaplanet today announces the launch of this December's edition of "Connected Health." This campaign aims to serve as a guidebook for physicians and healthcare professionals and to highlight technologies that increase the quality of patient care.

Healthcare is on the forefront of a digital revolution! With the hopes that patients, providers, payers and physicians will have an open flow of communication in the near future, healthcare will be connected more than ever before in the past. Innovations that utilize everything from artificial intelligence, data, and analytics to virtual reality are creating better health outcomes for the population as whole. Doctors and health systems have been slow to adopt these crucial technologies, but it is key to improving the quality of care that is provided.

The print component of "Connected Health" is distributed within today's edition of USA Today in Chicago, Los Angeles, San Francisco, Houston, New York, Boston and Washington DC markets, with a circulation of approximately 200,000 copies and an estimated readership of 600,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit:

Mikhail Varshavski, better known as Dr. Mike graces the cover of the print publication. Through an exclusive interview on the interior, Dr. Mike explains his take on the digital transformation within healthcare. He encourages doctors to utilize social media to interact with patients. "It fosters a very healthy doctor-patient conversation. When patients come into my office after they've seen so much of my content, we can start talking about their conditions as if we've known each other for much longer than ten minutes."

Doctor Mike is a board-certified family medicine physician focusing on health education and disease prevention. One of the leading names in medicine on and offline, Doctor Mike has amassed a global following of over eight million subscribers. He advocates for evidence-based healthcare and is active in combating misinformation both online and on television.

This campaign was made possible with the support of HIMMS, Dr. Mike, AHIP, Northwestern University, Trapollo, Total Brain, Savonix, Department of Human and Health Services, Deloitte and Convey Health Solutions.

About Mediaplanet Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit for more on who we are and what we do.

Press Contact: Lee Hayes     (646) 518-5423


SOURCE Mediaplanet

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