Mediaplanet Partners Up with the Alzheimer's Drug Discovery Foundation, Allergan, Bryan Cranston, Joan Lunden and Others to Help Raise Awareness for Alzheimer's

Friday, November 23, 2018 Senior Health News
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Mediaplanet's Alzheimer's and Caregiver Awareness campaign found within USA TODAY and online highlights tips for caregivers approved treatment options and new investigational research in Alzheimer's disease.

NEW YORK, Nov. 23, 2018 /PRNewswire-PRWeb/ -- Today, Mediaplanet announces the launch of this November's edition of "Alzheimer's

and Caregiver Awareness." This campaign will showcase the innovative work being done within Alzheimer's research, share tips for caregivers and will highlight what industry experts and patients see as potential future therapies for those living with dementia and Alzheimer's.

Bryan Cranston, star on the hit TV show "Breaking Bad," is the cover story of the print edition. Cranston lost his mother to this disease 14 years ago and continues to use his platform to help spread awareness for Alzheimer's and offer support to all caregivers and loved ones. He suggests a word of advice for those individuals: "Try the best you can to accept the 'different' relationship with your loved one — whatever that may become. To help me do that, I tried to look for the lighter side of life. A laugh can be very therapeutic … for the patient and the caregiver." Having the will to stand by a loved one with Alzheimer's isn't easy. Cranston is quick to praise: "The caregiver is the unheralded hero of humanity. I revere caregivers as I do first responders."

The print component of "Fighting Alzheimer's" is distributed within this weekend's edition of USA Today in New York, San Francisco, Chicago, Boston, Washington D.C., North Central Florida and Phoenix with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: http://bit.ly/2BpQtMC

This campaign was made possible with the support of the Alzheimer's Drug Discovery Foundation, Caregiver Action Network, Allergan, Bryan Cranston, Joan Lunden, A Place for Mom, UnitedHealthCare, AARP, Dementia Spotlight Foundation, BestBuy, Worldwide Clinical Trials, CaringKind, Alzheimer's Germ Quest and California Table Grape Commission.

About Mediaplanet Mediaplanet is the leading independent publisher of content marketing campaigns covering a variety of topics and industries such as Health, Education, Lifestyle, Business and Technology, and Corporate Social Responsibility. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact: Sarah Wasser sarah.wasser(at)mediaplanet.com (646) 979-2831

 

SOURCE Mediaplanet



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