HACKETTSTOWN, N.J., Nov. 9 As part of the Company'scommitment to encourage healthier lifestyle choices for students, Mars USannounced its support today for the amendment to the Farm Bill that wouldupdate nutrition standards for foods sold in schools proposed by SenateAgriculture Committee Chairman Tom Harkin (D-IA) and Senator Lisa Murkowski(R-AK).
"Mars US applauds Senators Harkin and Murkowski for championing thebipartisan effort to improve the nutrition environment in schools. The Companyrecognizes the importance of a balanced diet and physical activity forlifelong health. Mars US is proud to support this Amendment that aims toprovide nutritious snack options for America's students, and in turn,establishes a foundation for making healthy choices into adulthood," said ToddLachman, president of Mars Snackfood US.
The Company noted that the Harkin/Murkowski standards are sound nutritionguidelines that are in line with the Snack Foods Guidelines previouslyestablished by the Alliance for a Healthier Generation. In 2006, Mars US wasamong the first companies to sign a voluntary agreement with the Alliance fora Healthier Generation, a joint initiative of the American Heart Associationand the William J. Clinton Foundation to support schools in developinghealthier school environments that promote healthy eating and physicalactivity.
In June 2007 Mars launched Generation Max(TM), a line of ten great-tastingsnacks for teens that meet the updated nutrition standards proposed bySenators Harkin and Murkowski. Generation Max(TM) clusters, snack bars,cookies, crackers and pretzel products are all less than 150 calories perserving, and contain less than 35% of calories from fat, 10% of calories fromsaturated fat and 35% sugar by weight. All of the snacks are labeled zerograms trans fat, and are fortified with essential vitamins and minerals, suchas vitamin D, B-vitamins and calcium.
"Mars US is committed to providing consumers with an ever-expanding arrayof innovative products that are developed on sound scientific principles andserve emerging health and wellness needs among consumers," said Lachman.
About Mars US
Mars US is the United States food, snack and pet care operations of Mars,Incorporated, one of the world's leading food manufacturers. Withapproximately $7 billion in annual sales in the U.S., the combined food, snackand pet care segments are a symbol of excellence for quality brands.Headquartered in Hackettstown, New Jersey, Mars US employs more than 9,000associates in the United States, with 52 facilities nationwide. The companyowns some of the world's favorite brands, including M&M'S(R) Brand,SNICKERS(R) Brand, UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food For Dogs,WHISKAS(R) Brand Food For Cats.
About Generation Max(TM)
Generation Max(R) clusters, snack bars, cookies, crackers and pretzelproducts are all 150 calories per serving or less, have the great taste of thewell-known Mars snackfood brands and contain less than 35% of calories fromfat, less than 10% of calories from saturated fat and less than 35% sugar, byweight, per serving. All of the snacks are labeled zero grams trans fat, andare fortified with essential vitamins and minerals, such as vitamin D,B-vitamins and calcium.
SOURCE Mars US