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A brief example of some of the recent high-value marketing content foundin the Best Practice Database may be accessed via the following link:www.best-in-class.com/dr312.htm. These reports contain executive insights andkey benchmarks into marketing management, marketing activities, and marketingstrategy from top companies such as Bayer, Eli Lilly, Fidelity Investments,GlaxoSmithKline, Hewlett-Packard, IBM, Merck, Novartis and Sanofi-Aventis withcomplimentary excerpts from such studies as: "Marketing: Staffing and ResourceMetrics," "U.S. Pharmaceutical Sales & Marketing Operations: Staffing andEfficiency Metrics," "Building Pharmaceutical Blockbusters in a CrowdedMarket," and "Designing Effective Pharmaceutical Brand Teams: Structure,Governance, Performance and Operations."
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For more information on the Best Practice Database, contact Jeff Zimmer [email protected] or (919) 767-9180. Interested parties may sign-upfor a customized tour of the database via the following URL:http://www3.best-in-class.com/dw212.htm.
ABOUT BEST PRACTICES, LLC
Best Practices, LLC, conducts work based on the simple yet profoundprinciple that organizations can chart a course to superior economicperformance by studying the best business practices, operating tactics andwinning strategies of world-class companies. For more than 15 years, ourhighly credentialed research staff has conducted primary research exclusivelyfor our Fortune 500 client base.Key topic areas in the research include: -- Marketing Activities and Timelines -- Key Pharmaceutical Issues & Emerging Trends -- Marketing Strategy and Planning -- Overall Staffing Levels in Marketing Groups by Activities -- Distribution of Market Research and Analytics Resources across Functions -- Outsourcing of Market Research Studies and Projects -- Effective Internal Stakeholder Communication Methods -- Considering Lifecycle Opportunities and Risks -- Multi-faceted Approach to Designing the Marketing Mix -- Financial Investment for Key Activities at the Brand Level Key benchmark metrics include: -- Primary and Secondary Users of Forecasting, Sales, Marketing and Business Development Activities -- Effective Methods for Evaluating Internal Customer Satisfaction -- Frequency of Meetings of Core and Extended Brand Teams -- Percent of Brand Teams with Special Incentives Related to Performance -- Top Three Performance Metrics Used to Monitor Brand Performance -- Internal FTEs for Marketing Strategy and Planning -- Percent of Marketing Operations and Communications Budget Outsourced -- Levels of Market Research Activities by Product Development Phase -- Level of Outsourcing of Market Research Studies and Projects -- Percentage of Brand Budget Allocated to U.S. Sales and Marketing Support Activities
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