Market Access Impact (US) [Myeloma]

Wednesday, November 29, 2017 Cancer News
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LONDON, Nov. 28, 2017 /PRNewswire/ -- Find out why doctors can't prescribe your brand, and what you can do about it Market

barriers affect 16% of multiple myeloma prescriptions in the US, and most brands lose market share because of them. According to the medical oncologists and haematologists we surveyed, that's a problem with no single solution; many of them experience
as many as 2 different barriers with any given brand, and for some brands that grows to 3. Download the full report: out which barriers cost your brand the most market share, which competitors are taking it from you, and what you can do to win it back, in Market Access Impact: Multiple Myeloma (US). Based on a survey of 100 medical oncologists and haematologists, the report covers 9 major therapies from Janssen Biotech, Genmab, AbbVie, BMS, Novartis, Amgen, Takeda and Celgene. Handy graphs and charts show you how 7 barriers affect your market share, revealing which competitors you gain share from, and lose it to. Top Takeaways • Most brands lose out. While every brand wins and loses share because of barriers, 7 of the 9 surveyed brands see a net loss. • One brand leads the table, another can't catch a break. Find out which brand sees a net share gain from every other surveyed brand, and which one sees a net loss to every other brand. • No single barrier is to blame. Up to 20% of surveyed doctors experience 2 or more barriers with the surveyed brands, with some experiencing 3 barriers. • Some brands have a perception problem. Over 30% doctors wouldn't consider prescribing one of the brands; is it your brand, and what could you do about it? • Cost is a huge problem for three brands. Between 25-35% of doctors experience cost barriers with these 3 five brands. That's at least 10% more than the leading competitor. Insight into 7 Major Multiple Myeloma Treatments • Darzalex (daratumumab; Janssen Biotech/Genmab) • Empliciti (elotuzumab; AbbVie/BMS) • Farydak (panobinostat; Novartis) • Kyprolis (carfilzomib; Amgen) • Ninlaro (ixazomib; Takeda) • Pomalyst (pomalidomide; Celgene) • Revlimid (lenalidomide; Celgene) • Thalomid (thalidomide; Celgene) • Velcade (bortezomib; Takeda) Exploring Market Access Barriers Market Access Impact: Multiple Myeloma (US) explores key issues affecting drug manufacturers. You'll learn: How barriers affect market access: • What brands do doctors prescribe the most? • How many prescriptions do barriers affect? • Which barriers have the biggest impact? How barriers affect your brand: • How many doctors prescribe your brand? How many don't, but would consider it? • Why don't doctors prescribe your brand? What do they prescribe instead? • Which competing brands does your brand take market share from? A Report Based on Expert Knowledge We surveyed 100 US-based medical oncologists and haematologists, chosen from the largest community of validated physicians in the world. All respondents: • Have been practicing for 2+ years • Prescribed at least one of the listed products • Seen at least 5 patients with NSCLC in total in the last month We conducted the survey between September 1-12, 2017Download the full report: About Reportbuyer Reportbuyer is a leading industry intelligence solution that provides all market research reports from top publishers For more information: Sarah Smith Research Advisor at Email: Tel: +44 208 816 85 48 Website:

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