PALM DESERT, Calif., Nov. 5 Guthy-Renker announced today that multi-talented actress, songwriter and recording artist, Mandy Moore joins the growing community of famous faces who rely on Proactiv® Solution, America's best-selling acne treatment to keep their skin clear. Proactiv will feature Moore in television spots and other marketing campaigns sharing her personal experience fighting acne.
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"Never having acne as a teenager, clear skin wasn't something I really thought about," said Moore. "However, when I started breaking out, literally overnight, I was caught off guard. I didn't want to go out, I would cancel or re-arrange plans, and I was extremely self-conscious. It was terribly restraining."
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Moore turned to Proactiv after trying numerous products including some recommended by her dermatologist. "Nothing worked, and it started to really worry me that this was a condition that I'd have to walk around with forever," said Moore. "That's when I started using Proactiv, and the results were almost immediate. I'm so grateful to have my skin back. I like feeling like myself again, where I don't even have to think about my face or skin whatsoever, and I'm happy to share my story."
"We love telling Mandy's story. She is a real Proactiv customer, and that's what gives her story credibility," said Lenny Lieberman head of GR Studio, which oversees all production for Guthy-Renker. "What is especially interesting is that she took it upon herself to document her transformation. She started taking photos of her broken-out skin on day one, just before she started using Proactiv, and continued to take more photos as she progressed. So, it's as real as it gets. You can see literally in 'real time' the progression of Mandy's skin from broken out to clear, using Proactiv."
"All of Proactiv's endorsers - whether they are celebrities, like Mandy, or everyday people - are real customers who had a problem with acne and found their solution in Proactiv. We pride ourselves in the ability to reach the consumer with their inspiring, and down to earth, stories," said Greg Renker, co-Founder and co-Chairman of Guthy-Renker. "Proactiv is well known for using real customers in its ads, and has done so for more than 15 years."
Proactiv Solution, the world's best selling acne system, is a leader in acne prevention and treatment specifically formulated to offer consumers a lifetime of smooth, clear, healthy-looking skin. Developed by leading dermatologists, Drs. Katie Rodan and Kathy Fields, Proactiv utilizes Combination Therapy(®) to directly target the root causes of acne - bacteria, oil production, and dead skin cell build up - Proactiv heals and soothes acne prone skin. Proactiv clears existing blemishes, addresses inflammation and redness, and prevents new breakouts from occurring. Proactiv Solution has a complete line of products, beyond the 3-Step System, including moisturizers, sunscreens, spot treatments and body washes formulated for acne prone skin.
In addition to being successfully used by millions of women, men and teens for nearly 15 years, Proactiv's 3-Step System and many products in the brand's extensive skin care line have been recognized with 27 coveted awards and honors from the beauty and health industry. Proactiv Solution is distributed by Guthy-Renker and can be purchased by calling (800) 950-4695 or online at www.proactiv.com.
About Guthy-Renker
Guthy-Renker is one of the largest and most respected direct marketing companies in the world, with distribution in 61 countries. Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today's biggest stars, Guthy-Renker has been credited with transforming the broadcast direct marketing industry.
Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and have been invited to testify before regulators to help shape industry governing policies. Greg Renker, a founding member of the Electronic Retailing Association, was elected the first chairmen of the Executive Committee and Board of Directors of the organization, for which he now serves as Chairman Emeritus.
Nearly 15 years ago, Guthy-Renker introduced Proactiv Solution leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv has become a best selling acne treatment all over the world, helping millions achieve the goal of clear skin.
Guthy-Renker has a superior track record of customer satisfaction for more than 20 years. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.
Guthy-Renker is headquartered in Palm Desert, CA; and has offices in Santa Monica, CA; San Francisco, CA; London; Beijing; Tokyo; New Zealand; and Sydney, Australia.
SOURCE Guthy-Renker
