MGD 64 to Sponsor National Triathlons

Friday, July 11, 2008 General News
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MILWAUKEE, July 10 MGD 64 today announced it will sponsorthree upcoming 2008 Life Time Fitness Triathlon Series Race to the Toyota Cupevents: the July 12 Life Time Fitness Triathlon in Minneapolis, the August 22Accenture Chicago Triathlon and the September 7 Kaiser Permanente Los AngelesTriathlon.

As the exclusive beer sponsor of the events, MGD 64 will participate inpre-race expos, provide product for various post-race events and hospitalityareas, and contribute merchandise for participant race bags. Additionally, theMinneapolis and Chicago triathlons each will feature an MGD 64 "As Light As itGets" beer garden, providing participants and volunteers refreshing drinks anda place to cool off.

"We are constantly looking for new opportunities to introduce consumersacross the country to the refreshing taste of MGD 64," said Grant Leech, MGDmarketing director. "These premier sporting events provide us with anexcellent outlet for brand exposure to an audience that will definitelyappreciate a beer that is as light as it gets."

MGD 64 boasts a mere 64 calories and 2.4 grams of carbohydrates, making itthe perfect choice for legal-drinking-age consumers striving to maintain asense of balance throughout their active lifestyles. The fresh, crisp flavormakes every occasion a revitalizing experience and, with only 64 calories, MGD64 offers guilt-free refreshment for anyone who may be training for atriathlon or simply keeping up with life's day-to-day challenges.

MillerCoors successfully introduced MGD 64 to Midwest and West marketsover the past year and will roll out the product nationally beginning in lateAugust.

About the Life Time Fitness Triathlon Series

The Life Time Fitness Triathlon Series was launched in 2006 and createdthe first-ever connection among four of the most prominent Olympic-distancetriathlon events in the United States. The Life Time Fitness Triathlon(, held in Minneapolis, is produced by Life Time Fitness, Inc.The Accenture Chicago Triathlon ( is produced by Creative& Production Resources, Inc (CAPRI Events). The Kaiser Permanente Los AngelesTriathlon ( is produced by Pacific Sports LLC. The Nautica NewYork City Triathlon ( is produced by Korff Enterprises. In 2007,the Life Time Fitness Triathlon Series was expanded to include a Championshipevent, the Toyota U.S. Open Triathlon Dallas. In 2008, the Series announcedthe Race to the Toyota Cup to award the top female and male triathletes ineach of three separate divisions: Professional, Elite Amateur and Age Group atthe Toyota U.S. Open Triathlon in Dallas. Overall, the 2008 Life Time FitnessTriathlon Series offers $1.45 million in cash prizes for the ProfessionalDivision.

About MillerCoors

Built on a foundation of great beer brands and more than 288 years ofbrewing heritage, MillerCoors continues the commitment of its founders to brewthe highest quality beers. MillerCoors is the second largest beer company inAmerica, capturing nearly 30 percent of U.S. beer sales. Led by two of thebest-selling beers in the industry, MillerCoors has a broad portfolio ofhighly complementary brands across every major industry segment. Miller Liteis the great tasting beer that established the American light beer category in1975, and Coors Light is the brand that introduced consumers to Rocky Mountaincold refreshment. MillerCoors brews full-calorie beers Coors Original Banquetand Miller Genuine Draft; and economy brands Miller High Life and KeystoneLight. The company also imports Peroni, Pilsner Urquell and Molson Canadianand offers innovative products such as Miller Chill and the Sparks line ofcaffeinated alcohol beverages. MillerCoors features craft brews from theJacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-WeinhardBrewing Company. MillerCoors operates eight major brewerie

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