LodgeNet Deploys Customized 'Kid Friendly' Solution With Children's Hospital of Pittsburgh of UPMC

Wednesday, September 19, 2007 General News
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SIOUX FALLS, S.D. and PITTSBURGH, Sept. 18 LodgeNet Entertainment Corporation (Nasdaq: LNET) and Children's Hospital ofPittsburgh of UPMC today announced the installation of a special, "kidfriendly" LodgeNetRX Interactive Patient Television System, the company'sfirst ever in a children's hospital. The hospital will deploy the LodgeNetRXtelevision system with an entertainment package including movies and gamestailored especially for children to provide a more enjoyable experience forthe unique needs of these patients. The system also includes other beneficialfeatures found on the LodgeNetRX system at other healthcare facilities such ashospital information and patient education.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000310/LODGELOGO)

"The LodgeNetRX system is one way to keep patients entertained during whatcan be a stressful time," said Mark Giaquinto, Vice President of Financial andAdministrative Services at Children's. "Our patients will have entertainingoptions to help reduce the anxiety or boredom that sometimes comes with ahospital stay. Children and their parents will be able to select theirfavorite choices from a variety of entertainment options the system offers,whether it's watching movies or playing video games. The parents can accesspertinent information related to services at the hospital including foodservice hours and menus, parking and daily activities. We also have added anumber of educational videos that can be viewed by either the patients or theparents to assist with the patient's disease or illness. We plan on continuingto expand what we offer through the system in order to make the stay here asstress-free as possible."

"Children's Hospital of Pittsburgh continues to be at the forefront ofinnovative efforts to increase patient satisfaction and improve the overallhealthcare experience for children," said Gary Kolbeck, Vice President ofHealthcare Business Development for LodgeNet. "We admire the hospital'sforward thinking by being the first children's hospital in the U.S. to installLodgeNetRX, which will add to the high quality of care for patients thatChildren's is known for."

The deployment represents significant momentum for the company as itexpands its footprint in the healthcare space and now in the children'shospital sector. The Children's installation also underscores LodgeNetRX'sflexibility to offer niche patient entertainment services, as it providesprogramming tailored for children. LodgeNet's support enhances the premierreputation of Children's Hospital, which has also been named to several elitelists of pediatric health care facilities in addition to being named one ofthe best pediatric hospitals in the United States.

About Children's Hospital of Pittsburgh of UPMC

Renowned for its outstanding clinical services, research programs andmedical education, Children's Hospital of Pittsburgh of UPMC has helpedestablish the standards of excellence in pediatric care. From Ambulatory Careto Transplantation and Cardiac Care, talented and committed pediatric expertscare for infants, children and adolescents who make more than 500,000 visitsto Children's and its many neighborhood locations each year. Children's alsohas been named consistently to several elite lists of pediatric health carefacilities, including ranking seventh among children's hospitals (FY 2005) infunding provided by the National Institutes of Health, and is named one of thebest pediatric hospitals in the United States by U.S. News & World Report andChild magazine.

About LodgeNet

LodgeNet Entertainment Corporation is the leading provider of media andconnectivity services designed to meet the unique needs of hospitality,healthcare and other visitor and guest-based businesses. LodgeNet serves morethan 1.9 million hotel rooms representing 9,300 hotel properties worldwide inaddition to healthcare facilities throughou

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