Lifesum and STRONG By Zumba® Join Forces

Tuesday, February 5, 2019 Corporate News
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This partnership aims to empower users to take a holistic approach to health and fitness tracking

STOCKHOLM, Feb. 5, 2019 /PRNewswire/ -- Lifesum, the global digital health company, today announces

a collaboration with STRONG by Zumba® , the non-dance, high-intensity workout program - uniting exercise and nutrition to facilitate balance for millions of global users who are seeking to achieve their long-term, holistic lifestyle goals.

This partnership activates STRONG by Zumba® as a chosen exercise activity within the Lifesum app, giving Lifesum's community of 35+ million worldwide users entry to its extensive network of fitness instructors and students. Additionally, STRONG by Zumba® instructors will have unlimited access to the Lifesum app, and students will receive Premium memberships at a special rate. This will enable individuals to utilize a dashboard of options that will help increase control over efforts to not only improve, but harmonize health.

Henrik Torstensson, CEO of Lifesum, comments: "At Lifesum, we understand that a balanced lifestyle consists of more than just tracking your food intake. In conjunction with a variety of tailored nutrition plans, an array of healthy recipes, a macro-breakdown, and now our partnership with STRONG By Zumba®, we aim to help our community take conscious steps towards a healthy lifestyle by changing small, every day habits."

Zumba® CEO and Co-founder, Alberto Perlman, comments: "Our instructors and their students are always our main priority, and any tools we can provide that will enhance their fitness journey is a huge win for us all. We are excited to partner with Lifesum and leverage the app's personalized health-conscious capabilities with our high-intensity fitness routines. We're confident this will simplify the path to long-term wellness for our entire community."

Lifesum and STRONG by Zumba® are setting out to bridge the gap between exercise and healthy eating, empowering users to recharge and energize the body in a natural and fulfilling way. By giving thousands of STRONG by Zumba® subscribers access to Lifesum's recipes, insights, health plans and tracking features, the two companies aspire to form a global community that is knowledgeable of the simultaneous benefits of exercise and nutrition, and how it relates to their overall health.

Over the last year, Lifesum set its sights on bringing comprehensive technology integration to its users' lifestyles. In 2018, the global digital health company was featured on stage during Apple's keynote event, marking its availability for the release of the new Apple Watch Series 4®; in 2019, Lifesum announced they are the first nutrition tracking app to provide voice functionality and hands-free tracking through Google Assistant.

About LifesumLifesum is a Stockholm-based digital health company with over 35 million users. Using tech and psychology, it creates a personalized and tailored plan to help people live happier, more balanced lives. Whether the goal is to lose weight, build muscle, or just live a healthier life, Lifesum shows how changing small, everyday habits can transform your life. The app is available on iOS, Android and Apple Watch®.

About STRONG by Zumba®STRONG by Zumba® is a non-dance, music-led, high-intensity interval training exercise class that combines bodyweight, muscle conditioning, cardio, and plyometric training moves. The routines were created first and then music was reverse-engineered to match every move perfectly, for a unique workout experience that pushes you past your perceived limits. This new concept which emphasizes music is the main motivator allows you to burn more calories while toning abs, legs, arms, and glutes. The STRONG by Zumba® workout is complemented by athletic apparel and footwear. Instructors can opt to receive exclusive music, routines, marketing materials, and support by joining SYNC, the STRONG by Zumba® Network. For more information and to find a class, visit strongbyzumba.com and follow us on Facebook and Instagram.

CONTACT:Manifest New YorkLifesum@manifest.nyc 347-324-6669

Cision View original content:http://www.prnewswire.com/news-releases/lifesum-and-strong-by-zumba-join-forces-300789460.html

SOURCE STRONG By Zumba



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