Lice Wins Two Top Franchise Awards at CFA National Convention

Wednesday, April 12, 2017 General News
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INNISFIL, ON, April 12, 2017 /CNW/ - Lice is the Grand Prize Silver award winner of the 2017 Canadian Franchise

Association (CFA) Awards of Excellence in Franchising and took home its sixth consecutive Franchisee Choice Award. The award was presented to Lice on April 3, 2017 during a Gala Awards Presentation at the 26th
annual CFA National Convention in Niagara Falls, Ontario.

Considered the pinnacle of franchise achievement in Canada, CFA Awards of Excellence in Franchising are given annually to franchise systems that have demonstrated the strongest, most mutually-rewarding relationships with their franchisees, based on the results of a comprehensive survey of franchisees administered by a third-party firm, The Portage Group.

"Our entire team is grateful to receive its third consecutive Award of Excellence and its sixth consecutive Franchisee Choice Award.  It reflects the passion and hard work we put into helping the franchisees succeed and live the dream of business ownership.  We are making dreams come true and that means the world to me and my super hero team here at Lice," says Dawn Mucci founder and CEO of Lice

"It's been quite the journey for me, as the first Lice franchise owner, starting over 15 years ago. Being part of a company that truly believes in putting people first and helping others is why I got into the business.  It's an incredible feeling to be part of something this big and have so much of an impact on peoples lives. The support from HQ has always been above and beyond my expectations.  This company is truly making dreams come true by providing opportunities for small business owners." - Diane Ratelle, Lice Sudbury / Northern Ontario.

"I've been a franchisee since 2006 and I can confidently say that Lice has allowed me financial independence and incredible job satisfaction.  The company is 100% supportive and at the same time hands-off.  This allows me to make independent business decisions but with backup, support and the guidance of the whole team whenever I need it." - Caroline Bonham, Lice London-Sarnia / Kitchener-Waterloo.

This year, more than 60 CFA member franchise systems participated in the survey. Participating franchise systems were assessed on their performance in key areas, including franchisee relations, leadership, business planning, marketing, training and support, ongoing operations and communications.

"The CFA Awards of Excellence in Franchising truly set a benchmark for franchises throughout Canada and we are pleased to recognize Lice for their commitment to excellence in franchising," says Lorraine McLachlan, CFA President and CEO. "A solid relationship between franchisor and franchisee is vital to the system's success and Lice 's results show that they offer outstanding support to their franchisees."

Open exclusively to CFA franchise system members who have been franchising for three years or more, the CFA Awards of Excellence in Franchising competition includes seven categories to enable franchise systems to be rated against their peers. Entries are separated into Traditional Franchises (i.e. those with bricks and mortar locations) and Non-Traditional Franchises (i.e. mobile, home-based, etc.), then grouped based on number of franchisees.

Systems with the highest scores in each category are recognized with Bronze, Silver and Gold awards. The prestigious CFA Award of Excellence in Franchising Grand Prize is given to a Gold winner in the Traditional category and a Gold winner in the Non-Traditional category.

About Lice Squad.comLice has been the "go-to" source for non-toxic head lice removal, screening and education for over fifteen years.  The company offers clinic and mobile services in major Canadian communities, as well as a full line of safe and effective products available nationwide at its LS Clinics, mobile locations, pharmacies, health food stores and other retailers. The organization also offers on-site head lice screening in schools, daycares and camps and educational seminars.  Lice Squad now services over 30 communities across Canada with its Franchise Division positioned for growth with expansion plans for more than 50 locations over the next five years.

To learn more about Lice, visit

About the Canadian Franchise AssociationThe Canadian Franchise Association (CFA) is the recognized authority on franchising in Canada. With over 600 corporate members representing many of Canada's best- and lesser-known brands and 40,000 franchisees nation-wide, CFA is the indispensable resource for the franchise community and advocates on behalf of franchisors and franchisees in Canada to enhance and protect the franchise business model. CFA promotes excellence in franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs, publications, and websites (,, and

For more information about the CFA Awards of Excellence in Franchising and a list of winners, visit

SOURCE Lice Squad Canada Inc

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