Lexmark research shows printing is black and white for most health care professionals

Wednesday, November 7, 2007 General News
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LEXINGTON, Ky., Nov. 6 Even as color printingincreases in popularity across many small businesses, the majority of healthcare professionals still rely on basic black and white to get paperwork doneas quickly as possible.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020819/LEXMARKLOGO )

That's according to research conducted by Lexmark International, Inc.(NYSE: LXK) to identify unique document workflow management requirements andtrends associated with specific industry verticals in the small and mediumbusiness (SMB) segment.

For the health care vertical, research was conducted in the U.S., U.K.,France and Italy and included physicians, chiropractors and psychologists inprivate practice offices; dentists; orthodontists; veterinarians; andrepresentatives in health care business services. Most of the private practiceoffices had 10 or fewer employees.

The types of documents most frequently printed in health care offices are(multiple responses were permitted):

The vast majority of printing is done in black and white, usually onworkgroup monochrome laser printers or on multifunction products (MFPs) andcopiers. Smaller offices may use inkjet printers as well. Except foroccasional marketing or graphics printing that is typically outsourced, colorprinting is incidental.

According to the research, health care professionals place an aboveaverage importance on printer speed and ease of use compared to other smallbusinesses. Respondents also revealed that their primary challenge was to findprinting technology that could help them manage client paperwork moreefficiently and save them time.

"The health care profession is about taking care of people, so the moretime health care professionals have to spend directly with patients, the moreeffective they can be," said Marty Canning, Lexmark vice president andpresident of its Printing Solutions and Services Division.

Canning noted that distributed MFP technology can be a big time-saverbecause it gives users access to print, copy, scan and fax technology in oneeasy-to-use device close to their working area. MFPs that include customizedapplications to streamline business processes can have an even greater impactin terms of both productivity improvements and cost savings.

"The goal with MFP technology is to help health care professionals spendless time with paper and more time with patients," Canning said.

For example, the Lexmark Clinical Assistant combines Lexmark's award-winning multifunction technology with proven workflow solutions for healthcare to free up time for busy nursing professionals and clinical staff*. Basedon the Lexmark X646dte monochrome laser MFP platform, the Lexmark ClinicalAssistant gives users access to fast, reliable printing at up to 50 pages perminute, in addition to copy, scan and fax capabilities. It also includes fouruser-friendly icons on its intuitive eTask touchscreen interface that allowclinical staff to complete complicated, time-consuming processes with a singletouch, increasing productivity and giving them back valuable time to focus onquality patient care. These icons allow users to access workflow solutionsincluding: scan to electronic medical records (EMR), physician order routing,card copying and forms on demand.

The Lexmark Clinical Assistant is available for $3,699** from Lexmark'schannel partners.

For more information about Lexmark's industry-specific solutions andproducts, visit www.lexmark.com/solutions.

About Lexmark

Lexmark International, Inc. (NYSE: LXK) provides businesses and consumersin more than 150 countries with a broad range of printing and imagingproducts, solutions and services that help them to be more productive. In2006, Lexmark reported $5.1 billion in revenue. Learn how Lexmark can help youget more done at www.lexmark.com.

Lexmark and Lexmark with

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