, Dec. 18, 2019
/PRNewswire-PRWeb/ -- The Weinbach Group, a nationally recognized healthcare marketing firm, announced today it added two new provider organizations, ChenMed Primary Care Centers and Kreative Kids Therapy, to its client roster. Both companies sought the Miami
-based healthcare advertising agency for its expertise handling communications programs for companies in the health and medicine sector. In addition, the two new clients recognized The Weinbach Group for its unique ability to develop campaigns that reach multiple market segments, including prospective patients, physicians, and other referring professionals.
ChenMed owns and operates more than 50 primary care health centers in nine states. The company initially engaged the Miami
ad agency to handle advertising for its South Florida
clinics operating under the Chen Senior Medical Center brand, as well as its new facilities in Palm Beach County
, which operate under the Dedicated Senior Medical Center brand. In addition, The Weinbach Group will be handling a major physician recruitment initiative for ChenMed.
"ChenMed's unique approach to value-based care has propelled the growth of our company," said Alison Leon
, managing director of marketing for ChenMed. "To keep pace with our rapid expansion, we're about to hire as many as 150 primary care physicians. We need an advertising agency that understands healthcare inside out. The Weinbach Group knows how to reach doctors here in Florida
and throughout the nation."
Kreative Kids Therapy, which provides therapeutic interventions for children with developmental delays, likewise sought The Weinbach Group's healthcare marketing know-how as well as the agency's healthcare public relations experience. Doral, Fla.
-based Kreative Kids Therapy provides hundreds of children and families with speech, occupational, and physical therapy. It recently opened a new location in Pinecrest
, and The Weinbach Group's advertising will play an instrumental role in the company's patient growth efforts. In addition, the firm will develop communications aimed at developing and solidifying referral relationships with pediatricians, neurologists, psychiatrists, and psychologists.
For Kreative Kids Therapy, The Weinbach Group anticipates focusing heavily on digital marketing, and it plans to launch contemporaneous campaigns in English and Spanish.
For more information about marketing and communications services from The Weinbach Group, contact Meieli Sawyer at (305) 668-0070 or firstname.lastname@example.org.
SOURCE The Weinbach Group