Kiplinger's Long-Term Care Consumer Video Sponsored by John Hancock Life Insurance Company Wins National Aegis Award

Thursday, February 14, 2008 General News
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BOSTON, Feb. 13 "Who Cares: Kiplinger's No-Nonsense Look at Long-Term Care," a consumer education video sponsored by thelong-term care department of John Hancock Life Insurance Company, has won anAegis Award for excellence in film and video.

The Aegis Awards, one of the oldest and most respected video/filmproduction contests in the United States, is the only competition thatfeatures true peer judging by professionals who work in the video/filmindustry every day.

Written and produced by Kiplinger Washington Editors and Baney Media Inc.,"Who Cares" is an educational personal finance video on long-term care thatcovers what it is, how it's delivered, how much it costs and how to pay forit. It is designed to be an informative, consumer-friendly review thatencourages people to prepare for the possibility of someday needing this care.

Judges consider whether the content of an entry is well structured, holdsthe viewer's interest, uses professional techniques, and has high productionvalues. Each production is independently screened by Aegis judges and rated onten judging criteria including: directing, script writing, videography andlighting, editing, sound (including, music, interviews, sound fx, etc.),visual design (graphics, titles, and animation), on-camera and voice-overperformances by talent (interviewers, hosts, narrators), content andstructure, overall experience and effectiveness of presentation

"Long-term care is a serious issue today for individuals and ourcountry," said Laura Vail Wooster, AVP of Marketing at John Hancock Long-TermCare. "We're very proud of the Kiplinger's video and the recognition it hasreceived. We know it will go far in helping consumers understand thisimportant issue."

Long-term care services are received by 12 million people today.(1)Caregiving by family members can take a toll on those individuals' finances,family life and work life. The cost of care can be expensive - whether thecare is received at home or in a nursing home. Planning can make a dramaticdifference in the ability to have options if the time comes for care, as wellhelp relieve some of the burden of family caregivers. In the next few decades,as costs continue to rise and the number of people who may need care rises asthe Baby Boomers age, planning for one's care will grow in importance.

The video is available on the Kiplinger website ( and onthe John Hancock website (

About John Hancock Long Term Care Insurance

John Hancock, a unit of Manulife Financial Corporation, is one of thelargest providers of LTC insurance overall with more than 1,000,000 LTCinsurance clients, $1.4 billion of in-force LTC insurance premium and $1billion in LTC insurance claims paid as of September 30, 2007.

Having entered the retail LTC insurance market in 1987, John Hancock isone of the largest carriers of individual coverage in the country. JohnHancock began selling group LTC insurance in 1988 and today is the largestprovider of employer-sponsored group LTC insurance in the U.S.

About John Hancock and Manulife Financial

John Hancock is a unit of Manulife Financial Corporation (the Company), aleading Canadian-based financial services group serving millions of customersin 19 countries and territories worldwide. Operating as Manulife Financial inCanada and in most of Asia, and primarily as John Hancock in the UnitedStates, the Company offers clients a diverse range of financial protectionproducts and wealth management services through its extensive network ofemployees, agents and distribution partners. Funds under management byManulife Financial and its subsidiaries were Cdn$399.0 billion (US$400.5billion) as at September 30, 2007.

Manulife Financial Corporation trades as 'MFC' on the TSX, NYSE and PSE,and under '0945' on the SEHK. Manulife Financial can

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