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The study demonstrates:
This 49-page report is essential reading for all of the following:
To order this report, Oncology Community Twitter Dialogue: ASCO 2010--Key Insights in Compliant Healthcare Social Media Practice, please contact Aafia Chaudhry, MD.
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-- True extent of Twitter popularity among the ASCO 2010 constituent attendees -- Functional role, demographics, and size of following for high-volume users who generated >75% of the total #ASCO10 content -- Origin and contextual composition of tweets as clinical news, clinical discussion, promotional tweets, or other -- Physicians as the highest generators of clinical discussion tweets and their aggregate views on key clinical management topics -- Nature of discussions surrounding investigational or prescription drug products -- over 150 drugs or drug-drug combinations analyzed -- Best practices in compliant pharmaceutical/biotechnology industry promotion via Twitter -- Best practices in compliant academic association or institutional promotion via Twitter -- Complexities and limitations in analyzing social media outputs
SOURCE JuvoLab