, Dec. 11, 2019
/PRNewswire-PRWeb/ -- Jeff Kovatch
recently lectured at the practice growth symposium hosted by Mike Dottino
of Keystone Dental and the North Jersey Dental Study Club. The event titled, "Strategy Before Tactics, How to Properly Start a Dental Marketing Campaign" was held at the Maplewood Country Club in Maplewood, NJ
. Founder and CEO of JK Consulting Group, Kovatch discussed how to see real dental practice growth through strategic marketing, tracking, and training.
Strategy always comes before tactics. That was the key takeaway from Kovatch's lecture at the recent North Jersey Dental Study Club event. A cohesive strategy, with short- and long-term goals and trackable metrics, is essential. A forward-looking approach is what makes the difference between a practice that is just marketing and a practice that is growing. Kovatch emphasized that after this strategy is set in place, tracking is crucial; whatever is not tracked, is not improved.
Considering a website just one spoke in the wheel of growth, Kovatch and his team at JK Consulting Group understand that only after combining multiple strong and developed marketing tactics together can a company start moving toward their goals. During his speech, he also discussed how to harness videography, email marketing, and even guerilla marketing tactics to educate patients and entice them to call. Kovatch and his team at JK Consulting Group offer the phone scripting and training necessary to take the next step and truly convert these calls into long-term patients.
These trainings and systems not only help a practice grow and see higher returns in the short-run but in the long-run, too. State-of-the-art technology, a modern office, a well-trained and confident team, and a history of tracking their improvements prove a higher evaluation when selling the practice to a private equity group.
JK Consulting Group offers the full-service marketing, consulting, and training services necessary for dental practices to see real growth and to see a real return on investment. This team has particular experience helping multimillion-dollar DSOs develop and surpass their operational and clinical growth goals. Trusted to develop strategic marketing campaigns for DSOs and small practices alike, they have proven results merging OTT media services, search engine optimization (SEO), pay-per-click (PPC) campaigns, and social media marketing to dominate markets across the country.
The North Jersey Dental Study Club and Keystone Dental also co-hosted this successful event. A leader in developing dental implants, biomaterials, and implant planning software, Keystone Dental strives to offer products and solutions that make it easy for dental clinicians to grow their practices and improve patients' lives.
Those interested in having Kovatch speak at their next event or would like to receive a complimentary dental practice growth consultation can call 973-809-5466. For more information on JK Consulting Group visit http://www.jkconsultinggroup.com.
About JK Consulting Group
JK Consulting Group brings over three decades of experience partnering with small, mid-sized, and large companies across the country. Jeff Kovatch
, founder and CEO, has proven experience in the healthcare, hospitality, and dental fields and leverages his expertise as a multi-talented business growth visionary with each new partnership. JK Consulting Group takes a hands-on approach to consulting whether through mergers and acquisitions, marketing and sales, facilitation of investments, or tailored coaching and training regimens. Those interested in partnering with an innovative and experienced consultant can call 973-809-5466 or visit http://www.jkconsultinggroup.com to learn more.
SOURCE JK Consulting Group