Ifbyphone and WiderFunnel Achieve a 42% Lift in Phone Call Conversions for Saint Jude Retreats

Tuesday, February 9, 2010 General News
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Call Tracking Numbers Help Online Marketing Agency Measure Offline Conversion Rates

CHICAGO, Feb. 9 /PRNewswire/ -- Ifbyphone today announced that Saint Jude

Retreats, an alternative addiction recovery program, increased telephone inquiries from website visitors by 42 percent after using Ifbyphone's Call Tracking platform.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20091020/LA94596LOGO)

Saint Jude engaged WiderFunnel Marketing Optimization, an online conversion optimization firm, to increase the number of website visitors who contact Saint Jude by phone. WiderFunnel designed several different landing pages, each with a unique Ifbyphone Call Tracking Number, in order to identify the landing-page version with the highest phone call conversion rate.

In 2009, WiderFunnel selected Ifbyphone after searching for a solution that offered instant number activation, reporting flexibility and no long-term contracts.

"Ifbyphone is easy to use and affordable. It's an easy addition to our online tracking tools, helping us capture the leads from multiple channels," said Chris Goward, Co-Founder of WiderFunnel. "Our typical test will be in market for two to three weeks before reaching high confidence, and Ifbyphone doesn't lock our clients into six months' of cost for a short test. That was ideal for Saint Jude because it frees up capital to focus on their mission: helping people change their lives."

"We are very pleased with the results obtained in this experiment, and we are especially thankful for the support received by Ifbyphone," said Daniel G. Hidalgo, Marketing Director of Saint Jude Retreats. "Pre, during and post experiment, Ifbyphone's call tracking tools and customer support is second to none. Ifbyphone played an integral part in measuring the success of our landing page optimization efforts, and we couldn't be any happier with the results."

"WiderFunnel's success helping Saint Jude increase phone call conversions demonstrates that Call Tracking doesn't have to come at a steep price," said Ifbyphone CEO Irv Shapiro. "Ifbyphone's Call Tracking solution is the ideal choice for any marketing or advertising agency that needs to measure marketing effectiveness."

A case study of the Saint Jude Retreats lift-conversion project is available at www.widerfunnel.com/proof/case-studies/the-saint-jude-retreat-house-boosts-telephone-call-conversions-by-42-percent. A video about Ifbyphone's Call Tracking solutions is available at http://public.ifbyphone.com/demo/call-tracking-screencast.

For more information about Ifbyphone's Cloud Telephony applications, including Call Tracking Software, Call Tracking Numbers, IVR and Virtual Call Center, visit www.ifbyphone.com.

About Ifbyphone

Ifbyphone provides businesses a suite of phone automation services to enhance customer communications, increase sales, and lower costs. With Ifbyphone's easy-to-use hosted services and tools, marketers, developers and business users can quickly create telephony systems to drive customer retention and acquisition. For more information, visit www.ifbyphone.com.

About WiderFunnel

WiderFunnel Marketing Optimization (www.widerfunnel.com) helps both global and regional B-to-B and Consumer Marketing clients improve their lead-generation and eCommerce Conversion Rates. By leveraging Analytics for insights and tools such as Google Website Optimizer for A/B/n split-testing and multivariate testing, WiderFunnel plans, designs, codes and delivers clients with website pages that are statistically proven to persuade a higher percentage of web visitors to become leads and customers (no "guessing"; no "opinions"). As a result, clients who outsource experimentation services to WiderFunnel experience significantly improved Conversion Rates without extra work for their marketing or web teams. Plus, the work is guaranteed.

About the Saint Jude Retreats

The Saint Jude Retreats is an alternative addiction recovery program whose two decades of success have proven that a social/educational program for the recovery from alcohol and drug addiction is, by far, the most successful recovery methodology. For more information about Saint Jude Retreats, visit www.saintjuderetreats.com.

SOURCE Ifbyphone


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